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Quote: The Gob "their brand.

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Quote: zenon "Is the idea for a rebrand coming from us or has it been imposed by the union mob who presumably have some sort of rights to the name?'"


I've heard nothing to that effect. Its driven by David Hughes and Gus MacKay as far as I can see.

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So this is when they'll be telling us about becoming Broncos again then I take it.

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Quote: zenon "Is the idea for a rebrand coming from us or has it been imposed by the union mob who presumably have some sort of rights to the name? After all, our on field efforts over the past three years have done little for their brand.'"

Quite. Most likely explanation IMO.

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Quote: zenon "Is the idea for a rebrand coming from us or has it been imposed by the union mob who presumably have some sort of rights to the name? After all, our on field efforts over the past three years have done little for their brand.'"


I think Bloodgate had a bit more of an effect.

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Quote: Paddock Punter "Rather than throw what I would imagine is a not inconsiderable sum at renaming and rebranding could we not spend that money on the team. A more competitive team winning its fair share of home matches will put more fans on the gate than changing the name from Harlequins to London whatever.'"


Well I will disagree with The Penguin, what a total waste of money it would be to retain the same name and then do an intense marketing campaign, it totally baffles me this complete bonding by a few with the harlequins name the quicker it goes the better, it has been a complete anchor around our necks and add that to performance on the pitch it leaves us in the position we are in.

Remember even with the low attendances we currently are getting, opinion here on this forum must only count for about 3% - so to answer The Penguin, it must be the clear majority who are fans had the Sense to vote for a change of name!

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Quote: jaybs "Well I will disagree with The Penguin, what a total waste of money it would be to retain the same name and then do an intense marketing campaign, it totally baffles me this complete bonding by a few with the harlequins name the quicker it goes the better, it has been a complete anchor around our necks and add that to performance on the pitch it leaves us in the position we are in.

Remember even with the low attendances we currently are getting, opinion here on this forum must only count for about 3% - so to answer The Penguin, it must be the clear majority who are fans had the Sense to vote for a change of name!'"


I suspect the name change is driven by the longer term aim to move away from the Stoop to a ground we we have some ownership stake.

Having said that,we have totally wasted the opportunity to use the Harlequins brand. What makes you think the club would have any more success in marketing a new unknown name. The early signs are not good as we should have had the branding ready for the publicity surrounding the franchise announcements.This would have helped build awareness for next season.

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Genuis idea, build up a decent following at The Stoop and then move somewhere else icon_lol.gif

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Quote: Dave Lister "Genuis idea, build up a decent following at The Stoop and then move somewhere else
I didn't say it was a good idea.The Stoop is the least of our problems IMO.

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Quote: Dave Lister "Genius idea, build up a decent following at The Stoop '"
Can't disagree with that. But how to achieve it?

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Quote: BroncOnIon "Can't disagree with that. But how to achieve it?'"


Alienate our club from the branding that encompasses the whole stadium.

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Quote: Dave Lister "Alienate our club from the branding that encompasses the whole stadium.'"

Good idea. Being associated with the branding that encompasses the whole stadium seems to have achieved just about nothing in 6 years.

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Quote: BroncOnIon "Good idea. Being associated with the branding that encompasses the whole stadium seems to have achieved just about nothing in 6 years.'"


I know, Leeds have been at their stadium for 120 years yet only manage to get around 15k supporters at home games. Relatively, it's a disgrace.

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Quote: jaybs "Well I will disagree with The Penguin, what a total waste of money it would be to retain the same name and then do an intense marketing campaign, '"

The club hasn't ever to my knowledge executed an "intense" marketing campaign. So we don't know how well it would work. There's no reason to suggest that a successful, well marketed Harlequins Rugby League club wouldn't be as appealing as a successful, well marketed All New London Broncos 2012 RLFC (or whatever we are called next).

I could say it might stand a better chance as Harlequins Ruby League is associated both with the sport we play (Rugby League) and our location (Quins It totally baffles me this complete bonding by a few with the Harlequins name the quicker it goes the better, it has been a complete anchor around our necks and add that to performance on the pitch it leaves us in the position we are in.'"


You've explained it like it is a simple cause and effect relationship. Lose the Harlequins name and colours and watch us reach our full potential! It is hardly that clear cut, otherwise we would have done it before Harlequins bailed us out by offering us three years rent free stay after the 'Broncos' had gone bust.

To suggest the Harlequins name has in any way contributed towards our current predicament is flawed as the club hasn't been successful or attracted the level of support to be viable entity under any of its previous guises. To say it has been an "anchor" is bordering on disingenuous.

The reason people don't flock to our games isn't because we are Harlequins. The reason is because for years on and off field performances have been poor. There were never any glory years, just glimpses of light.

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The current state of the club, with a team that is the worst in the league, an average attendance that is only just over 3,000 and the reliance on 1 mans belief and generosity has absolutely nothing to do with:
1. The name and the association with the Union lot
2. Where they play their home games

Rupe1 is the only loon I know of who would actually think that the tuie in with one of the most recognised teams in world rugby, regardless of code, is a bad thing. As for the Stoop? Londoners are spoilt! If they have to walk farther than the end of their own road to get a tube, bus or train they complain. The Stoop is easy to get to by car and is a 10 minute walk from a busy railway station...in addition to being in an area served by 31 bus routes.......

Either the club spend in excess of 250k in 2012 on marketing or they win The Grand Final AND The Challenge Cup for the next 3 seasons! Failure to do either of these will se the club on a sub 4k average in 2014....

74 posts in 6 pages 
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