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Quote: gutterfax "
This may or may not be a pipe dream, but I feel it might be worth the club considering it NOW rather than in February.......which is what will probably happen'"


This highlights the first hurdle.....Key to getting anything moving is funds and being out of season I would have thought it necessary to use the club`s data base (yes I know this was mentioned/derided on another thread), to send out a mail drop and gauge the level of support/interest/funding that existing fans may give....get some money through the door and things could be active before next season. Working arrangements with the club and their general appetite to co-operate will need to be sorted sooner rather than later to give the initiative some direction.

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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



right, with the few on here that seem keen, we have about £180 so far.....whose round is it icon_lol.gif

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Quote: gutterfax "If we had 750 @ £60 a year, then we would have £45,000 to play with.

£45,000 is throughout the year, but what you really need is a front loaded fund to pick up people at the start of the season, through to mid as come the end, the spend returns are not as good.

Therefore max usable fun in the first year may only be say £25,000 with contributions from a set mid season month going in the pot for the folloiwng season and a bigger push


I would imagine that with £3,500 available for each game, we would look at a voucher in the local press, some PR coverage on local radio stations, maybe a poster at Twickenham station (oh, how i'd love it for Quind to sponsor the station..flowes, clean and tidy thanks to Quins RL), leafletting at the station on Thursday/Friday nights...blah blah blah...

Okay, Radio Advertising - waste of money, all background noise to people unless you get sufficient saturation and the money isn't enough.

Voucher scheme - great, but the club should be doing this anyway. Half price etc on production of voucher at gates

Poster at station - Yes this should be done.

Flowers - don't be wet - complete waste of money!

Leaflets at station again a no.


I would consider a 5,000 increase on the annual total (£9 A POP) a fair return on investment...but more importantly, we would attempt to get feedback from the newbies on what they liked/didn't and encourage repeat business.

It's not worth the effort for just 5000 bums acrossd a year, that's a poor total. 20,000 + should be the aim.
'"


I'd in addition to you ideas give all local schools free tickets for two children and one paying adult for the opening game. The club should do this. Then all those who bought into this can be offered a reduction for the next game and so on.

All houses in the TW1 postcode should be direct mailed with a book of discount tickets and a warm invite.

The club needs to take a huge gamble and have a concerted push with the locals as I'm more inclined to try something new if travel is not a problem.

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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



Have I been cloned.
Simon, all of the things you say are true ('sept for the station flowers....it works for surrey county cricket and the estate agents that sponsor putney overland station...cheap brand awareness).
I have (if you can be @rsed searching through the ,000's of posts) said everything and more that you have and this is why we are having this discussion.
I also said PR through local radio, as I wouldn't spend a penny on that or TV.
Vouchers....last one I remember seeing was in Metro for £10 in and 6 VB at Griffin Park when we had an "inside man at Metro"
Leaflets at the station depends on how you do it. I have in the past suggested that a couple of fit players and a couple of fit cheerleaders should actually tour the regions bars and pubs for a couple of evenings, handing out leaflets and selling advance reduced price tickets.......at little or no cost to the club. Let's face it, of the 250,000 odd population who reside in the borough....about 1% if that know we exist.
5,000 bums is a realistic target at a CPA of £9.....20,000 at £2.25 or even £1.25 with the revised 25k total is insane and I for one would worship at your door if it could be achieved. My target is 10% yours 40%....let's split it down the middle and aim for the stars!
As for a big splash at the begining to get repeat business, if there were to be a big push, I would leave it to May/June when the competition are OFF season. Also, let's not push us v Saints.....why not us ve Celtic (a win is good for the soul)
I believe that above the line marketing is best left (in most parts) to the P&G's of the world. What we need to do is look at clever ways of promoting the club to the locals. Cleaning up the station which must see 100,000+ journeys, 2 times a day, has got to be a start. FFS......even I would give 2 hours a week to sweep, paint and generally keep it tidier.
As for the free kids and adults with reduced return tickets....I am sick of banging on about this, The CRM at the club is non existant. As for mailing
and the club speculating....do not get me started. Nobody on these boards will thank you for it!
broncoskolar@twitter.com[/i:11q0q8vi] THE KING OF BRILLIANCE- JAMES LOMAS available from: //WWW.LLPSHOP.CO.UK The UK's leading RL book publishers.:simpsons/PDT19.gif



I think it would be easier if we did put £100 up front, it will feel less painful, show we are committed (we should be) and less admin. This would be fairly unque (some clubs have squadbuilder schemes) but none have a marketing armed wing! Someone with some savvy and previous contact some should bell or email Hoggy to see if they would let us do it.

I would be happy to let GF run the whole show, but that is not democratic and no one is perfect. But I do like his style and persistence, We would need some semi-formal group as money is involved but there are many mutual outfits out there and there is no reason why we can't be one of them. I really think we should tread carefully, but with a new CEO soon I think we may be knocking at an open door.

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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



Quote: Windy one "I second Chair person Gutterfax(but he is not allowed near the beer sorry refreshments fund flattered as I am, I would feel happier with the collective rather that the singular....not bottling it, just the old strength in numbers malarky ....
Like the idea of a refreshment fund though icon_lol.gif

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"That wasn't a kick, the was a pass with his foot!" Brian Noble making Andrew Voss lose sleep:



This all sounds great, and I would add my support by joining up if this does materialise. (£100 or £60 is OK for me, though I think £60 would be more likely to get more people to join).

I must say as well I have been following the club since the last year as London Bronco's, and this is the most promising and serious idea I have seen to really raise the profile of the sport/team. I know the first game as Quins RL got a full house but a dissapointing loss that day to saints didn't really help.
I also think saturday ko's this year will help attendances, I haven't looked at official attendances (even though they don't always seem 100% reliable) but I seem to recall that the attendances were slowly creeping up until we changed to Sundays.

p.s. I think sponsoring the station is a brilliant idea. A lot of trains go through Twickenham everyday, and most people in the country associate Twickenham with 'rugby' whether they actually watch games or not, so going through Twickenham station and seeing 'HOME OF HARLEQUINS RUGBY LEAGUE' will raise awareness of our club and our sport, then after that, pulling them in with ticket offers etc in theory should be more successful.

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Good Post GF and it is amazing how close our ideas are, but tbh all we are suggesting is stuff that is proven to work!

I'd still go with a mailshot to all local homes. In fac, the ones who are very close by and get affected by our crowds should be given free tickets so they can see what all the fuss is about.

The local schools who QRL Coach should all get free tickets.

The local rags should be able to give out free tickets.

Why am I going on about free tickets?

The reason is simple, this works. The biggest barrier is the initial spend. Once someone is over that hurdle they are more likely to try something out.

My first game way back in the 90's I turned up with Mrs M (who say hi to Al!) bought a ticket saw loads of people in Broncos shirts, bought a shirt, programme, a few beers, London Calling (those were the days) and the club had me for years after.

If Quins truely believe that they have a good product then they must support this. I know restuarants who have done with and they all made money as people came back, the food was free on an opening night and they made money on booze and rebookings.

If people like your product, they will come back.

I think the true problem is, and I hate to say this, Quins don't believe in themselves. They lack ambition and courage. It has nothing to do with a markteing man, I do all the marketing for my firm and we're a company with a fee income of over £2m!

Quins need to do all the things that have been suggested, they cost buttons and returns are huge.

Rant Over.

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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



Quote: Simon M "Rant Over.'"

Believe me....the rant never ends icon_cool.gif

A while back i mentioned the power of "social networks" and how for no cash outlay, but with a bit of planning and hard work, it would be possible for the club to build a "group" with thousands of members. This could be done by starting off with as little as 500 fans in the group, who are encoutraged to get "their friends" involved. Then, with the use of clever offers (free booze is always popular and can be arranged with a brewer such as Fullers...) we can attract the bring a friend fans AGAIN. We have all brought friends in the past, but let's face it, for the club to survive, we need to look at lowering the average age of our fans.
so, let's say, that by contacting our existing email data NOW...not in January/February next year, we get them to join the group on facebook.bebo.myspace...etc.etc...Facebook being the favourite. Then, the Group administrator not the club, but ourselves) update this group and its members on a weekly basis on things like training reports, places to watch RL on SKY, other RL related events such as schools tournaments, results from the many clubs in the capital etc etc.....
Then, as the season draws nearer, we post downloadable posters and vouchers for the forthcoming games. IF the club buy into this, then I believe they should offer prizes every week for a/ the person who brings the most NEW fans to a game and b/ a drawn prize from the membership of the group. The prize?? A free box for the person who brings the most NEW fans and 5 Free premium Tickets for the drawn prize, both for either...the next game, of for 1 target game later in the season.
The results may be minimal......but they would be positive, encourage repeat attendance from the newbies and cost 2 10th of SFA.
Little things like this, combined with other marketing and PR can only help.
On the thorny subject of Away fans.....I believe that although we shouldn't rely on them, we should do more to help them. The Social group should have an up to date and comprehensive guide of where to stay, special offers from local hotels and B&B's, pubs, bars, Restaurants, train timetables, taxi numbers. Wwe have Edinburgh, Wales and France to compete with for the away day £ and as much as we should not rely on it, we should do everything we can to encourage it.
Lastly, I noticed that London Lite had a full page ad on Wwednesday for the american bore fest at wembley later this month. Now, I am no expert, but I bet you £1 to £5 they didn't pay anything near full rate for the ad. London Lite ran at 21 x 8th pages on Wednesday.....about 30% of where they need to break even. Why don't the club pre-book some stuff now for next season....in the current climate, the newspaper industry is suffering and they will accept offers for future deals, pre-paid..........

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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



Quote: tim791 "I think i have offically given up on attempting to read your essay-like posts. summarised
COULD WE USE FACEBOOK TO GET MORE FANS? www.Quinssa.org.uk.

At first glance it looks as though this `Quins Supporters Association` are talking/working with the club on some similar issues to our own.......would have thought it worth discussing issues, ideas, and collaboration etc before setting off on a different path?
Regarding all of the suggestions made.........rather than reinvent the wheel......it seems that a similar fans group have already got together to support Quins RU. Link is www.Quinssa.org.uk.

At first glance it looks as though this `Quins Supporters Association` are talking/working with the club on some similar issues to our own.......would have thought it worth discussing issues, ideas, and collaboration etc before setting off on a different path?


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[quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow] [quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png



Posted: October 17 2008 3:53 pm

Quote: Under the sticks "Regarding all of the suggestions made.........rather than reinvent the wheel......it seems that a similar fans group have already got together to support Quins RU. Link is ah....but the Quins SA are there for the benefit of the Union supporters who
Whilst I applaud them, we need something slighly more in the way of a
QuinsRL Fighting Fund, not an away day organisational committee.

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