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| Quote ="Marilyn"Now then Gutters your comments are always interesting...
Pleased that you got a positive response. Will be interesting to see what these initiatives are. As an aside, the idea to put the flags on seats was a good one. My 12 year old nephew was thrilled to get one. I was even asked why I hadn't brought one down for my local as Sittingbourne rugby union club make it their base and several of the lads are Quins RU fans. They have also come to the occasional RL game when their season finishes and always ask how we got on etc. I am hoping that a few more of them will come once their season finishes. I have definitely hooked the Leeds Rhino fan and the Aussie who came to the Manly game last week, they are coming again and haven't stopped going on about what a great day they had so something positive at least.'"
Good work Marilyn, bring em and keep em. We can all keep on at the club to take various initiatives but we as fans must keep trying to bring people along. If I want to go to a restaurant I am more likely to pick one that has been 'recomended' rather than just pick something out of yellow pages.
We have a great product, we just need to get them down to the stoop to sell it. If we want to watch SL in London we must fight for it as fans as well or we will be the losers.
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| Quote ="retirethenameI am still waiting for the response for details re applying to be the Invisible Man (i.e. the CEO).'"
PATIENCE............ all things come to he who waits
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| I am pleased to hear that there is some reason to be positive re marketing. I was not too downcast re the Wigan attendance, most of the work had been put into the Manly game and that was a success. On Saturday we were up against: a tea-time kick-off; a football day; England cricket on Sky; England RU on Sky; Quins RU playing and our match live.
Given that Wigan brought less for obvious reasons, that can all add up to a drop from last year. Our hard-core fan base is small it will take a lot of work to build it. I am hopeful that the club are working, slowly, in the right direction.
When the soccer and RU seasons finish and the weather improves that may be the time to target the floating fans in the capital.
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| Im not sure if Gutterfax will back me up on this............but Marketing is not only about throwing 20,000 leaflets in Leicester Square, or full page ads in Metro!
The supporters themselves can do a lot more through word-of-mouth.
In times of hardship, and when budgets are low, Marketing needs to be very selective and timed properly.
1st day of the season shouldnt need ANY marketing at all.
Its when the big games and the real chance to bolster numbers is available that Marketing should kick into gear.
QRL could have thrown any amount of Marketing at the game this weekend, but the external factors (6 Nations, Evening game, Sky Coverage) wouldnt have yielded many more bums on seats.
Its when the season is 8 game sold, and people start to waiver, is when Marketing and PR should re-ignite that early season eagerness.
On a limited budget, this is the only way!
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| Historically speaking, most RL clubs have grown their audiences through the medium of 'community marketing' - loads of clubs and schools in the towns playing the game, players turning up for sessions and coaching, club and coach development officers handing out family vouchers etc etc.
Pairing up with local businesses on ticket deals and corporate associations.
This isn't an overnight thing and takes years to reap the rewards; it's about chipping away at the coal face. Judging by the increase in the number of community clubs in the region and the number of Londoners in the national squad, I'd suggest that something is working and in a few years, QuinsRL could well be seeing the rewards on a fan level.
There is a major issue however - all community games take place on a Sat; that's in stone. It seems a bit of an issue to me playing QuinsRL home fixtures on a Sat when the kids who play can't come! How can they aspire to be Super League players if they can't come to home games and see their 'heroes'?
In my experience, adverts in newspapers don't generally bring in people by the droves unless they have unique novelty value in an already grown market (e.g. Big Game at Twickers, which apparently cost more than 100k to market) That said, sporting clubs always need to back up their community stuff with some above the line marketing. Maybe this will be rectified if, as seems to be the noise, there's a hook up with QUinsRU (finally)
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| Although popped up on Sat Im sure someone pointed me to a lady who was well dressed and said she has been recruited as the marketing manager. Dont hold me to that.
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| Quote ="wire-quin"Although popped up on Sat Im sure someone pointed me to a lady who was well dressed and said she has been recruited as the marketing manager. I said "Dont hold me to that".'"
Why? Was she ugly
If she saves me pints in my ongoing battle with Paddock I'll be happy
BTW...If you were the new marketing manager, would you open yourself up or admit to being such a person to the people on these boards I doubt it If I'd got the job, I would have posted my own obituary in the papers and spent 1/2 my salary on plastic surgery .
Tough crowd to say the least
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| Like she's gonna do it now after that posting GF!
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| Well dressed lady Marketing manager - hubba hubba!
hahahahah
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| Quote ="ExiledFromHull"Well dressed lady Marketing manager - hubba hubba!
hahahahah'"
give it time.... by July she'll be wearing steel toe capped dm's and sporting brass knuckles...walking #round the Kings bar mumbling "where listy"
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| Thats you GF!!!
Have you heard anything regarding this position?
Listy like you wasn't there Sat- It was an exclusive crowd of 8800 true fans. Part time supporters are welcome to the Wire game in 2 weeks.
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| I'd love to do the job!
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| Quote ="wire-quin"Thats you GF!!!
Have you heard anything regarding this position?
Listy like you wasn't there Sat- It was an exclusive crowd of 8800 true fans. Part time supporters are welcome to the Wire game in 2 weeks.
'"
Let me check with the missus and I'll get back to you
There will be movement on management within 2 weeks...that's all I will say.
If you are there on Thursday (unlike part-time-paddock ) come and ask me.....I may be able to give you a scoop!
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| Had a bit of a shock Saurday. My mate brought his missus to Her 1st game(He is avid union fan but has given up on england at the moment)She loved it and Her comment was surprising" How come this sort of enterainment is kept quiet" I was speechless.
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| Quote ="Windy one"Had a bit of a shock Saurday. My mate brought his missus to Her 1st game(He is avid union fan but has given up on england at the moment)She loved it and Her comment was surprising" How come this sort of enterainment is kept quiet" I was speechless.'"
I hold the belief that if you want to get the ladies down you have to get them to a 'live' full blooded RL match. If they have it on the box they will just read a magazine and show little interest. The brutal aspect of RL has some sort of erm ... appeal to them
Waits for the forums ladies to chirp in and tell us its the skill aspect
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| Quote ="Snoopy"I hold the belief that if you want to get the ladies down you have to get them to a 'live' full blooded RL match. If they have it on the box they will just read a magazine and show little interest. The brutal aspect of RL has some sort of erm ... appeal to them
Waits for the forums ladies to chirp in and tell us its the skill aspect
'"
i have to agree with you,my wife and daughter love watching live games,QRL or internationals,but they arent interested watching on the telly.
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| My late wife, my daughter and my future wife were all hooked after one game. I can sum up what the hooked the future Mr G.Fax in three letters...NBQ!
She got a hug off him after the last Broncos game.......and that was it. She now owns 3 jerseys, 2 T-shirts, I sweat top, a scarf and gets a regular supply of air fresheners for the car
If we all managed to bring 1 female, we'd need a bigger shop Tescos might even look at buying the club to tap into yet another market!!!
[url=http://viewtopic.php?t=397351&start=15I ONLY PROMISED NO MARKETING POSTS ON THIS BOARD[/url
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| My dear old mum who is going to be 80 next month loves coming to a live game, reckons there is no comparison between watching it on TV and being at a live match. I am sure a lot of the ladies used to like seeing Mr. Rinaldi adjusting his shorts when he came on from the bench, that probably encouraged a few to come back for the next home game
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| Quote ="Marilyn"I am sure a lot of the ladies used to like seeing Mr. Rinaldi adjusting his shorts when he came on from the bench, that probably encouraged a few to come back for the next home game
'"
PERV
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| My wife got hooked after we moved back to Charlton and had to come with me as my boy got back in to football (soz for the dirty word), she loved it as we were sat near the due out,so she could like any woman check out the players legs and A##'es. Did think about stopping her from coming when we moved to Brentford and had to sit near the players tunnel,due to fact i had to keep telling her in RL you dont talk to Ref's like that when they come off the pitch .
Just so you know shes a bit quietier now we sit in our luxury Balcony in the Lexus Stand, and i feel safe as shes away from the Ref's.
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| No Perv, just normal! I'm sure the future Mrs. Gutterfax would agree with me about Julien, and Mr. Paul
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| The girl's got taste.
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| Quote ="Marilyn"The girl's got taste.'"
obviously
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