You all missed my reference to The Directorate, this was the body in the French Revolution from which Napoleon emerged! IIRC

So come along people who is going to volunteer to organise this committee, provide a place for meetings, collecting committee dues and donations..................... etc .............etc. Sign up now and we can go forward

If the club would agree to this idea, I don't see why they could not handle the cash side i.e. be a post box and promote the idea. Without their co-operation this idea is dead, but with goodwill it could work. A lot people put a lot of work and time in at the Broncos on a similar voluntary effort and we could do it again. A good number would be sleeping partners and just put up the cash. I think it could be done, and will volunteer to help.

There have been about a dozen posts in response to GF`s proposal and I am already fed up with the level of bureaucracy!!

Should it ever get off the ground you can count me in for a monthly contribution.

Would have thought it would have to be set up as a stand alone company, with all the ususal baggage of Director`s, AGM`s, meeting minutes, fiancial accounts, external audits etc etc....I am sure there is someone out there who can advise on the legal aspects. But before it gets that far the strategy and aims of the group would need to be sorted, before you can `sell it` to the punters and see if there is sufficient interest and likely funds to make it work. How it might work with the club and the flow of information and co-operation needed between both groups is another story.

I am sure this is a well trodden path for others who have already tried to organise similar groups and club support in the past......would be good to hear comments from those people (along the lines of Al the Bronco`s comments)

Some interesting ideas.

What form would the marketing take?

How will you measure responses?

What do you consider a good return on investment?

If we had 750 @ £60 a year, then we would have £45,000 to play with. The elected commitee would meet as often as required to discuss proposals from those who have contributed (the 750) and select the best way to spend the money available for each game.
I would think that as an organisation, we would need to have backing from the club to be able to negotiate deals and build relationships with the local press and community, but I would imagine that with £3,500 available for each game, we would look at a voucher in the local press, some PR coverage on local radio stations, maybe a poster at Twickenham station (oh, how i'd love it for Quind to sponsor the station..flowes, clean and tidy thanks to Quins RL), leafletting at the station on Thursday/Friday nights...blah blah blah...
I would consider a 5,000 increase on the annual total (£9 A POP) a fair return on investment...but more importantly, we would attempt to get feedback from the newbies on what they liked/didn't and encourage repeat business.
This may or may not be a pipe dream, but I feel it might be worth the club considering it NOW rather than in February.......which is what will probably happen

This highlights the first hurdle.....Key to getting anything moving is funds and being out of season I would have thought it necessary to use the club`s data base (yes I know this was mentioned/derided on another thread), to send out a mail drop and gauge the level of support/interest/funding that existing fans may give....get some money through the door and things could be active before next season. Working arrangements with the club and their general appetite to co-operate will need to be sorted sooner rather than later to give the initiative some direction.

right, with the few on here that seem keen, we have about £180 so far.....whose round is it

I'd in addition to you ideas give all local schools free tickets for two children and one paying adult for the opening game. The club should do this. Then all those who bought into this can be offered a reduction for the next game and so on.

All houses in the TW1 postcode should be direct mailed with a book of discount tickets and a warm invite.

The club needs to take a huge gamble and have a concerted push with the locals as I'm more inclined to try something new if travel is not a problem.

Have I been cloned.
Simon, all of the things you say are true ('sept for the station flowers....it works for surrey county cricket and the estate agents that sponsor putney overland station...cheap brand awareness).
I have (if you can be @rsed searching through the ,000's of posts) said everything and more that you have and this is why we are having this discussion.
I also said PR through local radio, as I wouldn't spend a penny on that or TV.
Vouchers....last one I remember seeing was in Metro for £10 in and 6 VB at Griffin Park when we had an "inside man at Metro"
Leaflets at the station depends on how you do it. I have in the past suggested that a couple of fit players and a couple of fit cheerleaders should actually tour the regions bars and pubs for a couple of evenings, handing out leaflets and selling advance reduced price tickets.......at little or no cost to the club. Let's face it, of the 250,000 odd population who reside in the borough....about 1% if that know we exist.
5,000 bums is a realistic target at a CPA of £9.....20,000 at £2.25 or even £1.25 with the revised 25k total is insane and I for one would worship at your door if it could be achieved. My target is 10% yours 40%....let's split it down the middle and aim for the stars!
As for a big splash at the begining to get repeat business, if there were to be a big push, I would leave it to May/June when the competition are OFF season. Also, let's not push us v Saints.....why not us ve Celtic (a win is good for the soul)
I believe that above the line marketing is best left (in most parts) to the P&G's of the world. What we need to do is look at clever ways of promoting the club to the locals. Cleaning up the station which must see 100,000+ journeys, 2 times a day, has got to be a start. FFS......even I would give 2 hours a week to sweep, paint and generally keep it tidier.
As for the free kids and adults with reduced return tickets....I am sick of banging on about this, The CRM at the club is non existant. As for mailing
and the club speculating....do not get me started. Nobody on these boards will thank you for it!
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