Quote: Snoopy "1) Marketing will not work unless you have a decent team for people to watch.'"
Marketing 101.
Understand what it is you sell.
Understand who it is you want to sell it to.
Understand what this audience finds frustrating or desires.
Deliver.
I appreciate that 23 wins from 99 games, with only 14 of them at home since the start of the 2010 season, don't help, but we have had crap teams in the past and managed to get crowds up.
We were in 2004 dropping 3% on the previous year, yet even when it looked like we were folding in 2005 we managed to up the gates by 13%.
Gus (and to be fair to him, Blanchard/Hogg) has failed to:
Understand what it is he is selling (curry don't count!).
Understand who it is he wants to sell it to.
Understand what this imaginary audience finds frustrating or desires.
Deliver.