FORUMS > London Broncos > The message doesn't seem to be getting through ... |
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6679_1399761959.png [quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| Quote: Wnidyone2012 "The free publicity Sky would give Us would be worth it IMO.'"
The more you give stuff away, the more dificult it becomes to get people to pay for it....the only time this isn't the case is with drugs like Alcohol, Fags and the illegals........
PoD....I am 100% with you on this. Data is the key to any business being successful and the management of that data is even more important.
I am amazed that I have had 1 official Broncos email since the re-re-brand and a recent offer from Quins to clear their RL stock....the arrogance/belief that Facebook and Twitter will suffice is worrying.
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Black Backgrounds/Waldorf.gif :Black Backgrounds/Waldorf.gif |
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| Quote: gutterfax "Quote: gutterfax "The free publicity Sky would give Us would be worth it IMO.'"
The more you give stuff away, the more dificult it becomes to get people to pay for it....the only time this isn't the case is with drugs like Alcohol, Fags and the illegals........
PoD....I am 100% with you on this. Data is the key to any business being successful and the management of that data is even more important.
I am amazed that I have had 1 official Broncos email since the re-re-brand and a recent offer from Quins to clear their RL stock....the arrogance/belief that Facebook and Twitter will suffice is worrying.'"
Agree with your comments. More depressing is non-contact of youth season ticket holders from last season who claim not to have been contacted and have now missed out on the cheap renewal. How do I know they have missed out? Well I have been speaking face-to-face with a few today with their parents not happy about the lack of information and direct contact from Broncos and now finding they will have to pay full price. I expect season tickets not to be renewed and the expectation that "free or discounted" tickets will be made available throughout the season. Makes you think about the relaunch and re-branding exercise which could now be wasted.
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34025_1447092002.png THE ONLY WAY TO GET SMARTER IS BY PLAYING A SMARTER OPPONENT
How you expect to run with the wolves come night when you spend all day sparring with the puppies?:d7dc4b20b2c2dd7b76ac6eac29d5604e_34025.png |
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Quote: gutterfax "Quote: gutterfax "The free publicity Sky would give Us would be worth it IMO.'"
The more you give stuff away, the more dificult it becomes to get people to pay for it....the only time this isn't the case is with drugs like Alcohol, Fags and the illegals........
PoD....I am 100% with you on this. Data is the key to any business being successful and the management of that data is even more important.
I am amazed that I have had 1 official Broncos email since the re-re-brand and a recent offer from Quins to clear their RL stock....the arrogance/belief that Facebook and Twitter will suffice is worrying.'"
I did question the value of the Evening Standard promotion last year, but I believe this one as an idea to be for one Sky Sports fixture and that a number of prospective fans are turned off by our poor crowds seen on tv, they haven't even researched the true extent of the problem the evidence is there to see. I would do it as a one-off targeted game and make sure you get five figures through the turnstiles, and the game, the team, the atmosphere, etc convince people that they could stretch to £15 a ticket in the future. A one-off promotion through Sky does not make it any harder than it did through ES, and I believe the positives, as stated elsewhere, outweigh the negatives.
The budget on the playing staff may have increased but the same attitudes remain in place as regards to marketing the club. Maybe a big Sky advert is the only way the club are going to spread the word beyond it's own fans. https://rewards.sky.com/skyloyalty/home/indexb.html and input Chad Randall for JTH and the best player from the opposition for Strettle and get it out there.
I believe the club are planning to offer some free tickets through ES again, although I can remember whether that was said for sure at the Fans Forum, so would it be better to favour the Sky reward route and look at a new and targeted audience, ie ones that have the equipment to view the sport on tv, the locale to travel to the ground and have the effort to get along to the game. There are a hell of alot of SS viewers of rugby league in the south, I would attempt to be innovative in ways to offer the tickets, rather than just 1000 free through ES. I do understand the devaluing angle, but for me it is more important to look solvent in the numbers of supporters stakes rather than quibble over the decline in the worth of the tickets through our own quantitative easing. Surely the pay-off is a worthwhile one if the end result is a game with a ground 2/3+ full, a decent game and lots of pretty young ladies handing out leaflets of how to get tickets for next weeks game. If the club are going to go down a free route, why not make it one that picks up as many passengers along the way, and I believe that you will get more paying passengers the following weeks because of it.
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Quote: gutterfax "Quote: gutterfax "The free publicity Sky would give Us would be worth it IMO.'"
The more you give stuff away, the more dificult it becomes to get people to pay for it....the only time this isn't the case is with drugs like Alcohol, Fags and the illegals........
PoD....I am 100% with you on this. Data is the key to any business being successful and the management of that data is even more important.
I am amazed that I have had 1 official Broncos email since the re-re-brand and a recent offer from Quins to clear their RL stock....the arrogance/belief that Facebook and Twitter will suffice is worrying.'"
I did question the value of the Evening Standard promotion last year, but I believe this one as an idea to be for one Sky Sports fixture and that a number of prospective fans are turned off by our poor crowds seen on tv, they haven't even researched the true extent of the problem the evidence is there to see. I would do it as a one-off targeted game and make sure you get five figures through the turnstiles, and the game, the team, the atmosphere, etc convince people that they could stretch to £15 a ticket in the future. A one-off promotion through Sky does not make it any harder than it did through ES, and I believe the positives, as stated elsewhere, outweigh the negatives.
The budget on the playing staff may have increased but the same attitudes remain in place as regards to marketing the club. Maybe a big Sky advert is the only way the club are going to spread the word beyond it's own fans. https://rewards.sky.com/skyloyalty/home/indexb.html and input Chad Randall for JTH and the best player from the opposition for Strettle and get it out there.
I believe the club are planning to offer some free tickets through ES again, although I can remember whether that was said for sure at the Fans Forum, so would it be better to favour the Sky reward route and look at a new and targeted audience, ie ones that have the equipment to view the sport on tv, the locale to travel to the ground and have the effort to get along to the game. There are a hell of alot of SS viewers of rugby league in the south, I would attempt to be innovative in ways to offer the tickets, rather than just 1000 free through ES. I do understand the devaluing angle, but for me it is more important to look solvent in the numbers of supporters stakes rather than quibble over the decline in the worth of the tickets through our own quantitative easing. Surely the pay-off is a worthwhile one if the end result is a game with a ground 2/3+ full, a decent game and lots of pretty young ladies handing out leaflets of how to get tickets for next weeks game. If the club are going to go down a free route, why not make it one that picks up as many passengers along the way, and I believe that you will get more paying passengers the following weeks because of it.
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| Quote: daftdad "Quote: daftdad "Quote: daftdad "The free publicity Sky would give Us would be worth it IMO.'"
The more you give stuff away, the more dificult it becomes to get people to pay for it....the only time this isn't the case is with drugs like Alcohol, Fags and the illegals........
PoD....I am 100% with you on this. Data is the key to any business being successful and the management of that data is even more important.
I am amazed that I have had 1 official Broncos email since the re-re-brand and a recent offer from Quins to clear their RL stock....the arrogance/belief that Facebook and Twitter will suffice is worrying.'"
Agree with your comments. More depressing is non-contact of youth season ticket holders from last season who claim not to have been contacted and have now missed out on the cheap renewal. How do I know they have missed out? Well I have been speaking face-to-face with a few today with their parents not happy about the lack of information and direct contact from Broncos and now finding they will have to pay full price. I expect season tickets not to be renewed and the expectation that "free or discounted" tickets will be made available throughout the season. Makes you think about the relaunch and re-branding exercise which could now be wasted.'"
People can always...contact the club themselves to get tickets rather than wait for the club to pester them into it?
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| I think several folk made the point within 10 days of the re-branding that nothing at the club had changed - except the logo.
We have a rubbish website. An e-newsletter that isn't. And a near blackout in terms of communication with existing supporters.
I suppose we must be grateful for the black cabs.
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Black Backgrounds/Waldorf.gif :Black Backgrounds/Waldorf.gif |
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| Quote: Darthchris "People can always...contact the club themselves to get tickets rather than wait for the club to pester them into it?'"
Yes I agree but the issue here is they are not regular supporters, are recent converts to league from Union and live miles from the club.
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1649_1338292262.jpg I have followed the LONDON CLUB since I was in my teensl even though born in St Helens and still live nearby and went to the first game at Fulham, also Big West Ham Supporter:d7dc4b20b2c2dd7b76ac6eac29d5604e_1649.jpg |
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| Well I have had no email's at all since the end of the season?
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simpsons/simp098.gif This year I want to see Us going forward in the last 5 minutes even if we are 40 points up.:simpsons/simp098.gif |
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| Hope the forums are read by the CEO before xmas.
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35010_1365937585.jpg (Formerly Blazingsmoke Bronco):d7dc4b20b2c2dd7b76ac6eac29d5604e_35010.jpg |
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| Thank god I'm not the only one that was thinking this way, I thought it was just me. We had the long wait for the launch, enthusiasm peaked, and since then...............................one e-mail, next to nothing.
To be honest, my season ticket is ordered, but I'm quickly losing interest before a ball has even been kicked. It seems they sorted the name, designed the kit, and since then it's like a rudderless ship just drifting aimlessly along. I just hope that in the background the club are working their nuts off getting things into place, but they need to engage properly with the supporters.
Can we have a few updates Gus et al. Something/anything about the team, how training is going, how injuries are coming along, a few words from the players, news on sponsors, when can we expect London Broncos branded goods. I don't expect shirts and coats in the store but how hard would it have been to get "stocking fillers" in for Christmas such as keyrings, pens, bookmarks, mugs, lighters, mousemats, notebooks etc in the store, there's plenty of companies out there that produce them for companies. At the moment it seems the name has changed but the ethos remains the same
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2760_1608132744.jpg [quote="king warrior":2yifc012]Dave do us a favour and gtfo you wopper[/quote:2yifc012]:d7dc4b20b2c2dd7b76ac6eac29d5604e_2760.jpg |
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| Quote: Darthchris "People can always...contact the club themselves to get tickets rather than wait for the club to pester them into it?'"
I think you need to give up with this windup or else you have completely lost the plot.
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2760_1608132744.jpg [quote="king warrior":2yifc012]Dave do us a favour and gtfo you wopper[/quote:2yifc012]:d7dc4b20b2c2dd7b76ac6eac29d5604e_2760.jpg |
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| A shambles all round, as I and a few others said from Day 1. Not surprised in the slightest.
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1428_1727693289.png [url=http://www.youtube.com/watch?v=Ae-HziERgfk:p2kbb0c5]Gus Mackay we salute you!![/url:p2kbb0c5]:d7dc4b20b2c2dd7b76ac6eac29d5604e_1428.png |
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| Quote: Dave Lister "A shambles all round, as I and a few others said from Day 1. Not surprised in the slightest.'"
Ditto. We run the risk of less people knowing who we are than last season.
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6679_1399761959.png [quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| 3,546 was the gate for Saints last year...5,029 the average for the last 6 seasons...anything sub 6,000 for the opening game of the season will be a failure.
A tad early to be rubbing your hands with glee and saying "I told you so" Listy, but your day may well come in due course.
The lack of communication, the faffing about with the BETA website, the lack of announcements regarding sponsors etc are all very worrying, but I am still willing to see where we stand after the first 6 games of the season.....and I believe most fans would feel the same.
Tough trips to Wire, FC and the new home of Salford, whislt the visits of Saints, Hudds and Castleford will put the new marketing strategy to the test...
BTW, the 3 home games against those teams in 2011 got 10,299 fans.......10,765 in 2010 and 11,998 in 2009. At the stoop, the best opening 3 games in a season was 2006....15,302
Anything sub 15k for our first 3 home games will be a worry....oh, 8 points from 12 would be handy as well
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| Quote: gutterfax "... the visits of Saints, Hudds and Castleford will put the new marketing strategy to the test...
'"
You seem to be in the know.
What is the strategy? When does it start?
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1649_1338292262.jpg I have followed the LONDON CLUB since I was in my teensl even though born in St Helens and still live nearby and went to the first game at Fulham, also Big West Ham Supporter:d7dc4b20b2c2dd7b76ac6eac29d5604e_1649.jpg |
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| I have also know a few colleagues who have read "Obituaries" live in air with false facts and come to regret it, I will judge half way through the season, I do not expect us to just pick up nearly 3,000 fans overnight for the first few games! Of course I am disappointed with the lack of news and merchandise as others have said and I hope Gus listens it did not have to be fancy, even a good car sticker sent to all mailing list fans would have started a little pre-promotion!
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