Quote: Tre Cool "They always seem to want to act like a big club in terms of 'marketing campaigns' and outsourcing through marketing agencies, which has never sat well with me for a club with such a small fanbase. Thinking big but over-looking all the many smaller opportunities that could really add up. That's how it seems anyway, its hard to tell from the outside.'"
The club need a marketing professional in place who receives 2/3 of their income from wages and 1/3 from RESULTS DRIVEN BONUS SCHEMES.
It's easy for a marketer to make mistakes, book the wrong advert, create a viral that doesn't work etc when they know that they will be getting their usual amount in the bank every month. Take a % away from them and offer it back, with maybe the opportunity to earn even more and the mistakes become more important to them personally.
I understand that DH wants a more professional organisation, but unless the club (him) has 150k to spend on a top flight marketing manager with oodles of experience and connections, then the person they have should be incentivised to get results.
I get no sense of urgency from the club regarding getting more fans...no passion and no real commitment.....just silly little gimmiks that do nothing.
As I am sure everyone's grandad may have told them.....there's no substitute for hard work.
Quins RL marketing is probably one of the hardest jobs in sports marketing in the UK, but unless the person employed is 100% behind the club, the ideals, the future and the need to drag joe public to games and prepared to work 7 x 14 hour days a week to do it, then they may as well start work on their CV in my opinion.
