Hooray, somebody else realises the potential of NW London.
This area is a rugby hotbed ( if there is such a thing) a lot of people watch SL in RU clubs and pubs in Uxbridge. Not to mention the RAF base which hosts most of their inter services matches.
I've always thought that the club target the wrong areas, and should cast their nets further.

A half decent advertising campaign in this area will surely reap rewards.
Its done wonders for Wasps, Saracens and L Irish over the years, most people i know are willing to give it a go providing they know, who what when and where.

Stop wasting time and money on cheap marketing gimmicks. Get rid of those miserable loking circus kids who wander about on giant balls not cracking a smile, the silly dancing on the pitch etc. (keep the cheerleaders tho!)

Flyers, ads in papers, ticket deals, car stickers, player promotion....sell the game and the club. Oh and sack whoevers in charge of marketing and all their team, because if we're not careful we could end the season with a worse home average than Celtic who have a shoddy stadium, are in a small town, have no home grown players and are bottom of the league by a mile (and thats not an insult to them, its their year 1).

When we were in our Broncos persona we used Brunel Campus at Osterley for their gymnasium facilities....I wonder if we still have any links with them.

I don't think I have ever agreed with a post anymore than this one. 100% spot on.

I did ask for no negative posts TC. Anyway, we do not have a marketing team and haven't for some time, so there's nobody to sack.

The idea of this thread was to get ideas to forward to the club, not lambast them over past failures....of which we all know there are/were many.

So far, we have had:
Connecting with local Students (16+, not just the nippers).
On this point, the Varsity match was well attended. Did we gather any data on that lot?
Flyer/Leflet drops. I agree with this suggestion. I sent an old email to Alison yesterday that Nick C sent us when we did the drops in Brentford thanking us for upping the gates. It does work!!!
Target the Armed forces!
Cracking idea. There used to be a barracks (probably still there) of scouse signallers in Hounslow.
£5 tickets. Now, I am not aware of the club finances and don't want to offer too much unqualified advice on how much to charge, but £5 for Students, TW2 residents and the armed services (possibly NHS staff, the Old Bill, TEACHERS....) would seem like a cracking idea. I also believe that the walk up price for either the North stand or the Jesters sections in the east shoud revert back to the £10 from last year too.
ST Holders should be put in the middle 3 sections of the East (if that remains the Stand of choice) and the 2 sections at ends should be unallocated. This reduces the need for stewards prior to KO to be anywhere apart from checking the ST section.
To add to these great ideas, I would also remove the "gold card" stuff AFTER the game. Instead, I would have the player presentations and interviews just the once. By all means, charge for access to the Jesters bar, but let's get a bit of the community feel back.I also think that the targeting of pubs 20 minutes away by train from Twickenham is a cheap and easy way to raise the profile of the club.

Lastly, I suggested in the off season that the club get FRAMED fixture lists and get one put up in every pub in the area. I was away in December and believe something like this happened, but I haven't seen anything in TW2 this year.

Keep the ideas coming. I will collate them all and get Alison to forward them to Paul B.

How about sponsoring an ad at Waterloo Station for the season. Just a small one on an escalator as an experiment. This would have the advantage of people who live on the Twickers line and work in town and a general through put. It could have an offer on it with a code and then could be monitored re response. Those guerilla marketerers on here (you know who you are) would have to stump up (me included) and when the money received from the up take passes the cost it could be re-invested in further ads. I know we have to target the Twickers area but there are 1,000s of people in London looking for something to at the weekends in the summer. I would like to hear Gutters views on this. I am convinced if the price is right we could pick up a lot of floaters who could be converted into regulars. Our profile London-wide is practically zero.

Outdoor or ambient advertising is on its butt at the moment. Posters have always been about above the line advertising, which is designed to raise profile, but it is rarely a "call to action".
I have always championed the idea of some form of activity at Twickenham station (something that PB did at Vauxhal station for the brit oval). I have no idea (well, not a exact one anyway) of how much the current advertiser (an estate agent I believe) pays for their name board under the Twickenham sign, but I would think that if the club did this, together with a tie in with a florist/gardening company, added hanging baskets (flowers in the club colours??) and we placed cheerleaders/players outside handing out the £5 offer on Thursday and Friday nights for 2 hours we would get some return.
As for the ROI model you mention, both advertising agents and senior marketing managers are terriffied of "quantifiable" marketing, because 90% of what the charge/spend, is smoke and mirrors in the first place.

The cafe on Twickers station have always been friendly, a poster in there would cost nowt and may pick up some locals. Last season they were suprised that the season had started and wanted a fixture list. Maybe some one who is local and has the gift of the gab could get them to put a poster up. Small things add up over time.

Flyers/posters/offers in the larger local business tea rooms [how quaint

[i' that we need to send cheerleaders in full gear into "crim" bars [/i'

Nothing sexist there then GF???

Why don't you go into a pub full of drunken women to sell tickets to a game and see how far you get.

Get on with your work boy!

WTF
OK......so name me a feminine product that doesn't use a size 8 woman that's in good nick to sell more of that product to women who aspire to be size 8 and 30 years younger

SEX sells.....simple. I didn't say it was moral.....but hey, if you want to burn your bra on here, knock yourself out.

As for me selling tickets....I did also suggest that players not in the 19 man squad could be used as well. As fit as I am I think a few buff guys'n'gals from the club may get a better result
HTH.

I know Radio London are brilliant for RL, but does the club have any relationship with the commercial station in SW London Radio Jackie?
AFC Wimbledon has always been linked from their website as a local organization they support.

It would be interesting to know what Huddersfield have done to increase their crowds.

I know it’s been mentioned here a few times, but I agree with the comments re targeting students. Sadly our season ends at the Freshers Week time, but a big push for the start of the season with NUS card deals would be good as students are always skint around February/March time.

Also, rather than offering ST holders cheap tickets for friends at certain games, personally I would get more use out of a set number of voutchers to be used across the season, rather than offers on specific matches, although I do understand the logic of targeting matches like Wakefield and Celtic.

I mentioned this a number of times to Greg Whittaker. I used Radio Jackie a number of times to promote the football club. (ok ok no need to nag me about it being the wrong ball) I had suggested on numerous occassions to run a quiz on the programme - weekly throughout the season and offer maybe 5 / 10 pairs of tickets as prizes. Costs little but is effective. I came into the club by Brain winning tickets in a competition and I know by speaking to others that is how they became interested.

i rest my case!

JACKIE FM....they broadcast from the stoop on festive day if I am not mistaken.
If we did have a tie in with these guys, then the George Sampson event might have been more successful and the breakdance thingy as well.......

would be good to get them on board.