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| Quote ="hindyscrack"Hi there EFH! I too am a sports events and marketing proffesional '" Oh great, another one
Quote ="hindyscrack"There is a lot guessing going on here ................. I for one, hope that the deal is not contra '" After a few years the guesses are pretty accurate and I bet you no cash has changed hands!
Quote ="hindyscrack"Listy, you are critical'" You are a fast learner then
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| Quote ="crusaderquin"After years of reading thousands of posts on this site, i can't hold my tongue any longer.
I used to accept that the fact we are based out of the rugby league heartlands meant that commercial opportunities would be limited and the magic figure of a 5000 average attendance would never be achieved.
However, we have been shown up by the success story first of Catalans and now even Celtic Crusaders. They both operate in an area where union reigns supreme much more so than in London.
In just a few years look what they have done. they have amassed a fan base not much off the size of ours and both have real sponsors (idec and brains) who actually pay them money and don't happen to own the club.
At what point do we acknowledge whilst everyone off the pitch work very hard, they are not up to the job. I cant help but feel if you gave the boards of Catalan and Celtic a city like London to operate in they would take advantage of it.'"
With this in mind, don't you think it mught be worth trying to poach a few of the backroom staff at Cats or Celts to give our lot a kick up the ? Cats have acheived a hell of a lot on and off the pitch in the short time they have been in SL, it concerns me that far from improving our psition the takeover by Harlequins has ,at best, left us standing still.
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| Quote ="Rob from Erith"With this in mind, don't you think it mught be worth trying to poach a few of the backroom staff at Cats or Celts to give our lot a kick up the booty? Cats have acheived a hell of a lot on and off the pitch in the short time they have been in SL, it concerns me that far from improving our psition the takeover by Harlequins has ,at best, left us standing still.'"
We made good progress in the past, its just that moving from place to place and going bust killed all that.
Now we have to start again, but this time without the good will sourrounding a new venture, and have to slowly build up our identity.
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| Lost the will to live on this one.
In the end is a shirt sponsor good or a bad thing? GOOD
Do we need to market the club better? YES
Did the Manly game show us a way? YES
Are some of the ideas on this thread good? YES, but what the hell do i know i go to Quins to watch rugby and support my team and that s why i come on this site.
so direct all these emails to the club or find a better website - "Marketing Weekly.com" or "I dont believe i am obsessed but i just want to say.com"
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| Quote ="Rob from Erith"With this in mind, don't you think it mught be worth trying to poach a few of the backroom staff at Cats or Celts to give our lot a kick up the booty? Cats have acheived a hell of a lot on and off the pitch in the short time they have been in SL, it concerns me that far from improving our position the takeover by Harlequins has ,at best, left us standing still.'"
No. What the club needs is someone who understands the whole concept of CPA marketing, or in laymans terms, cost per sale. Enough of the "good work done by ...blah blah" and another award for blah blah.....if you want bums on seats then the person who worked on the Manly Game is the guy we want. He won't be cheap, but as CEO with a remit for marketing we would find it hard to locate someone better.
By all means "borrow" ideas from Celts and Catalan, but do not believe that your average Londoner is anything like a taff or a frog.
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| Quote ="brian2"Lost the will to live on this one.
In the end is a shirt sponsor good or a bad thing? GOOD
Do we need to market the club better? YES
Did the Manly game show us a way? YES
Are some of the ideas on this thread good? YES, but what the hell do i know i go to Quins to watch rugby and support my team and that s why i come on this site.
so direct all these emails to the club or find a better website - "Marketing Weekly.com" or "I dont believe i am obsessed but i just want to say.com"'"
Manly was a one off. we cant look at that as a model which is why i was disappointed they didnt get more schools community groups and local businesses involved -as then the trick could be repeated.
We need to build up our own id and being a club where there is no atmosphere as our crowd is made up of aussies on a day out is probably not the long term direction we should be heading.
The tie in with St Marys boosts the profile of both us and them and that is better for us than money at this stage
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| Quote ="Darthchris"Manly was a one off. we cant look at that as a model which is why i was disappointed they didnt get more schools community groups and local businesses involved -as then the trick could be repeated.
We need to build up our own id and being a club where there is no atmosphere as our crowd is made up of aussies on a day out is probably not the long term direction we should be heading.
The tie in with St Marys boosts the profile of both us and them and that is better for us than money at this stage'"
good point, although Gutterfax amy argue that it is not the target audience (e.g. Aussies) but the way the club went about marketing / selling the game.
It is funny, but when the club seem to try to market to the Aussies they get it almost spot on - but marketing to Brits they seem to miss the mark. Is it just me?
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| I think the St Mary's sponsorship is fine, thats what my email said. My point re Manly was that someone did something and it worked so lets try something? The ideas that gutterfax and others have suggested are interesting, i am not an expert, so try them or SOMETHING?
I wouldnt mind 5000 quiet aussies/Kiwis/Quins RU fans/ or bloody martians as long as the 3000 or so regulars can shout scream and have a good day out. 5000 appears a magical figure, if we dont get to it in 3 years then maybe no franchise or D Hughes may bail out, i would be very sad to lose RL at Quins - its the highlight of my week (how sad is that).
My point was were was there any mention of rugby, the team or anything of interest to 99.9999999% of the worlds population in most of the posts on this thread. Just lots of egos having a "my **** 's bigger than yours" competition.
And before i am accused of bias, i am from Hull, was there 2 weeks ago for the Cas match - but i regard my exile as escape.................
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| Quote ="retirethename"good point, although Gutterfax amy argue that it is not the target audience (e.g. Aussies) but the way the club went about marketing / selling the game.
It is funny, but when the club seem to try to market to the Aussies they get it almost spot on - but marketing to Brits they seem to miss the mark. Is it just me?'"
The Aussies love anything that reminds of home. Therefore when you get the top NRL club playing in London, they're going to turn up.
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| Quote ="brian2"I dont believe i am obsessed but i just want to say.com'"
Tease......it doesn't exist. I thought it was a real website
and as for obsessed....at least I care The apathy of some is the inspitation of others.....without passion we may as well watch Union.
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| I'd love to give the Marketing a go for Quins!
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| as long as you didnt come up with [url=http://www.youtube.com/watch?v=dl0HOqjSzqw&NR=1this[/url
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| Quote ="ExiledFromHull"I'd love to give the Marketing a go for Quins!'"
email the club, or call them and ask how to apply.
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| They have a Marketing Manager dont they?
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| Quote Tease......it doesn't exist. I thought it was a real website
and as for obsessed....at least I care The apathy of some is the inspitation of others.....without passion we may as well watch Union.'"
it doesnt exist, my god......................
actually agree we need more people with passion!
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| Quote ="Darthchris"We made good progress in the past, its just that moving from place to place and going bust killed all that.
'"
We did? How?
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| Quote ="retirethename"
It is funny, but when the club seem to try to market to the Aussies they get it almost spot on - but marketing to Brits they seem to miss the mark. Is it just me?'"
Wasn't it the RFL that marketed to the Aussies?
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| Quote ="gutterfax"
You are a fast learner then
'"
I wish some people at the club were more critical.
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| Quote ="Dave Lister"Wasn't it the RFL that marketed to the Aussies?'"
I beleive so
Apparently we dont have our own marketing manager (looking at the staff on the website)
Looks like the media guy is green behind the ears too in terms that he hasnt worked in sport before, this looks as if it is a position that should be outsourced to a proffesional sport media/pr company. Guys with real links and leads to the media we need to be targeting.
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| LISTER
I think you do enough whinging for all the people.
I think you have all those eggs in your own basket!!!!!!!!!!!!!!!
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| Quote ="Dave Lister"We did? How?'" We had a good start as Fulham
When SL came along we got another bump
What were our crowds like first time we where at the Stoop?
Since then we've been the same proposition just that we've moved around far too much and drifted into insignifigance in the public eye.
We got a bounce when we became quins and that has just drifted away since then.
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| Quote ="gutterfax"No. What the club needs is someone who understands the whole concept of CPA marketing, or in laymans terms, cost per sale. Enough of the "good work done by ...blah blah" and another award for blah blah.....if you want bums on seats then the person who worked on the Manly Game is the guy we want. He won't be cheap, but as CEO with a remit for marketing we would find it hard to locate someone better.
By all means "borrow" ideas from Celts and Catalan, but do not believe that your average Londoner is anything like a taff or a frog.'"
I didn't mean to borrow ideas but to nick their people! Even if they are 'Taffs or Frogs' rather than Cockneys! Obviously someone at these clubs is doing the right things (whatever they may be - I'm not from the sports marketing/admin field so what do I know!). Agree that someone like the guy who organised the Manly game is the sort of person we ought to go for otherwise - I suggested poaching SOMEONE from Catalans 'cos they seem to know what they are doing over there! No matter how hard the QRL staff are trying with no CEO its a bit of a headless chickens scenario! And until someone with some clear ideas of how to market the club/ RL in general to the potential punters down here I can't see that situation changing.
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| Quote ="Darthchris"We had a good start as Fulham
When SL came along we got another bump
What were our crowds like first time we where at the Stoop?
Since then we've been the same proposition just that we've moved around far too much and drifted into insignifigance in the public eye.
We got a bounce when we became quins and that has just drifted away since then.'"
Ummm. Not sure how any of that was/is progress. History yes, not progress. Crowds start high and fall off every time. There was no progress whatsoever at Griffin Park either.
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| Quote ="Dave Lister"Ummm. Not sure how any of that was/is progress. History yes, not progress. Crowds start high and fall off every time. There was no progress whatsoever at Griffin Park either.'"
Thats kinda the point.
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| Quote ="Darthchris"Thats kinda the point.'"
So where is this progress you speak of? A few decent crowds every now and then?
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