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The book hasn't been released yet has it? I was under the impression you could pre-order it prior to it being printed. Or is that a different book?

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I thought you might be interested in a food book Listy

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Quote: east stander "I thought you might be interested in a food book Listy'"


How rude!

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First game against St Helens as Harlequins looked like we were going places, now we have a team in place for 2012 that will put the bad memories of Quins RL to bed, but there were some good times on the pitch, saying that the no more minutes put a smile on everyones faces.

RIP Harlequins Rugby League

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Will any fans come back as a result of the change? As far as I can see the average has been the same pretty much since 96 and 97 when London had a very good team.

They need to get back to a 5k average IMO. Preferably in a smaller stadium which might add some atmosphere.

More than anything I would love to see some real marketing going on.

Market a game against Wigan/Leeds as the 'big one' of the season and have cheaper tickets... sell tickets in bulk to local businesses and schools etc.

We also do a scrum ticket which allows you to invite 6 people for £5. Imagine how easy it would be to invite people to games if they only had to pay a fiver!

Giving away tickets in a newspaper just doesn't cut it.

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Quote: Odemwingie "Will any fans come back as a result of the change? As far as I can see the average has been the same pretty much since 96 and 97 when London had a very good team.

Giving away tickets in a newspaper just doesn't cut it.

'"



I don't think anyone ever said that fans will come back purely due to the change! it all has to be part of a re branding and marketing package.

A smaller stadium may work, but where? that is the million dollar question. Salford next seasom get a nice stadium due to the council and Peel Holdings, do we anything similar in London, but then Salford had some estate to sell in The Willows to at least contribute to the cost, how could we raise that type of money, so we could make it a community stadium, take up the Widnes idea if their new pitch works? and let local schools use it. Salford did some marketing last week to get 10,000!

Have a look at the Salford promo video for the new ground.

www.reds.co.uk/cgi-flythrough

This is the webcam showing current build as of now

www.reds.co.uk/live-webcam


The free tickets idea has bombed out, there were so many tickets in St Helens last weekend people who had received them and then were not using them? that was not the original idea, every visiting team has latched on to the freebie tickets.

What are Wigan doing right? they market so well, I said previously someone should spend a month from our marketing department with them. The Big Match idea and package has really worked for them, targeting ideas such as youth teams in a special knock out, which then attracts parents etc on the day at special price tickets, they run TV commercials just for a few games a season that they know they can push up the crowd, and run a good poster campaign 19,100 last weekend for Crusaders, they are doing something right. Do we target such games as Wigan, Warrington, sell them as last years Champions or cup winners, see the best of Super League.

It is finding a community that really wants us! and also with good transport connections, that we can get involved in and in return the community will come part of us, then with success we will bring in with good transport links the rugby fans who would like to see what it is all about. I still Believe it can work.
Quote: Odemwingie "Will any fans come back as a result of the change? As far as I can see the average has been the same pretty much since 96 and 97 when London had a very good team.

Giving away tickets in a newspaper just doesn't cut it.

'"



I don't think anyone ever said that fans will come back purely due to the change! it all has to be part of a re branding and marketing package.

A smaller stadium may work, but where? that is the million dollar question. Salford next seasom get a nice stadium due to the council and Peel Holdings, do we anything similar in London, but then Salford had some estate to sell in The Willows to at least contribute to the cost, how could we raise that type of money, so we could make it a community stadium, take up the Widnes idea if their new pitch works? and let local schools use it. Salford did some marketing last week to get 10,000!

Have a look at the Salford promo video for the new ground.

www.reds.co.uk/cgi-flythrough

This is the webcam showing current build as of now

www.reds.co.uk/live-webcam


The free tickets idea has bombed out, there were so many tickets in St Helens last weekend people who had received them and then were not using them? that was not the original idea, every visiting team has latched on to the freebie tickets.

What are Wigan doing right? they market so well, I said previously someone should spend a month from our marketing department with them. The Big Match idea and package has really worked for them, targeting ideas such as youth teams in a special knock out, which then attracts parents etc on the day at special price tickets, they run TV commercials just for a few games a season that they know they can push up the crowd, and run a good poster campaign 19,100 last weekend for Crusaders, they are doing something right. Do we target such games as Wigan, Warrington, sell them as last years Champions or cup winners, see the best of Super League.

It is finding a community that really wants us! and also with good transport connections, that we can get involved in and in return the community will come part of us, then with success we will bring in with good transport links the rugby fans who would like to see what it is all about. I still Believe it can work.


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I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!

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Quote: Paddock Punter "I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!'"


Indeed, and having pots of money to sell their club. I get sick and tired of reading about the marketing geniuses at Wigan. They have an absolutely massive budget and selling Rugby League in Wigan must be the easiest job in the world.

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Quote: Paddock Punter "I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!'"



No argument about that, but just look back on the attendances over the Super League period with Wigan and now last weekend they can attract 19,100, why have St Helens not increased in the same way? in fact perhaps they have even been more successful, I would put it down to Total Lack of Marketing. When they appointed their current Chief Executive from Gillette who had worked on the account with the RFL, I thought Wow! and what did they produce in 2010 11,190 compared to Wigan 15,723. This season Saints could not get more than 7,000 to travel 3 miles down the road to Widnes! yes I accept it was bad timing the selling of Knowsley Road and the new stadium being ready in December this year, but I think it knocks the idea of "rocket science" being simply success, history and culture only! 2002, the average attendance at Wigan was 14,000 this season 16,125, nothing like the attendances at Central Park in the glory days.


Average attendances this past season out of interest.

Pos. Team Att.
1 Wigan Warriors 16,125
2 Leeds Rhinos 15,099
3 Bradford Bulls 13,967
4 Hull FC 12,431
5 Warrington Wolves 11,166
6 Catalans Dragons 8,385
7 Hull Kingston Rovers 8,320
8 St. Helens 7,863
9 Castleford Tigers 7,156
10 Huddersfield Giants 7,091
11 Wakefield Wildcats 6,552
11 Salford City Reds 4,754
13 Crusaders 3,377
14 Harlequins 3,132

Dave may think it is easy in Wigan it is not a massive town and they have a Premiership Club playing at the same stadium, Leeds is a City and a lot larger population.

Wigan Dave have never rested on their laurels, some may think why spend money when you have their success, but you have to if you are going to compete with other sports and see year on year atttrendance increases which they want.

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Quote: Odemwingie "Will any fans come back as a result of the change?'"

Lobbygobbler 1 has said at least 6 people he knows have stayed away because of the Union tie in, so add those to Rupe1 and stormingbronco and there will be a whole 8 more fans icon_biggrin.gif

Seriously, the fans base has been pretty static since 1996...........it did drop (again) last year, but only a bit and let's face it, the team for the last 2 and half years have been rubbish.

The whole point of the re-re-re-launch and re-re-re-re-re-branding is to attempt to get new momentum for a marketing push. Problem is, whilst most Media outlets along the M62 have a dedicated RL body, us cockernees are left with the junior media guy who deals with "other sports" like curling, speedway and darts.

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Don't knock darts GF thats probably been the best marketed (re branded) sport in recent times- There are lessons to be learnt from them I'm sure

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There's probably more money in darts than there is in Rugby League at the moment.

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Quote: gutterfax "Lobbygobbler 1 has said at least 6 people he knows have stayed away because of the Union tie in, so add those to Rupe1 and stormingbronco and there will be a whole 8 more fans
Some fans have been picked up since the move. Hopefully some fans will return.

Big problem for London RLFC is that (unlike Wigan) it is in an area which is not at all supportive of RL

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Quote: Dave Lister "There's probably more money in darts than there is in Rugby League at the moment.'"


I don't think there is any doubt about that.

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Quote: east stander "Don't knock darts GF thats probably been the best marketed (re branded) sport in recent times- There are lessons to be learnt from them I'm sure'"

....no thanks.

Not unless you want TW2 packed with pi55ed up Essex Chavs with home-made signs just in case their dear old mums get to see them on TV.

I have always thought that the only reason people watch Darts is because we all have a chance of hitting 180 now and again.....it really is the peoples sport. Very few people will ever score the winner in the FA cup final or kick the last minute winning conversion in the Challenge Cup or pip Bolt to the line in the olympic 100 meters final, but I have achieved a 9 dart check-out on more than one occasion.......that and the fact it's a game associated with drinking. icon_cool.gif

RL needs to be marketed to the locals as a family game, with family values, something Darts isn't!

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