FORUMS > London Broncos > How can we get London to fall in love with RL again? |
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simpsons/PDT19.gif [i:11q0q8vi]Follow me on Twitter: broncoskolar@twitter.com[/i:11q0q8vi]
THE KING OF BRILLIANCE- JAMES LOMAS
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| Unless marketing improves rapidly gates this season will be back to levels of 1993-4. The game has become ignored in the capital with little or no mentions in the Standard and largely side-lined by BBC London. You can hardly blame them after the farce of the last few years! London is the toughest market in the world in relation to entertainment/sport and we will need sharp minds and elbows to get a hearing. A winning team will help a lot but you wonder as the season start looms whether the club really have a plan to get bums on seats. The contradiction is that we have arguably one of the best sports in the world for spectator excitement and value for money but London seems to have fallen out of love with the Broncos...........
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| Well, they don't even seem to have contacted people who attended games at the Hive last season. This is a failure of the first order.
There are tens of thousands of people in and around London who have attended a rugby league match in the past 18 months. They've handed over their contact details. But no-one has tried to mine this rich seam to extract even a couple of hundred extra speccies. At the risk of invoking the ghost of GF, the club are still intent on targeting all communication on fewer than 50 hardcore fans via social media.
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Club Owner | 20966 | No Team Selected |
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6679_1399761959.png [quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| Why would the club market themselves when there is no financial benefit to any take up from said marketing?
AK got "assistance" (apparently it wasn't a bribe) last year in the shape of a marketing budget. From what I can gather, this was spent on a couple of travelcards and a handful of T-Shirts and had an absolute 0 impact on actual awareness or attendance.....other than to halve our average attendance that is.
The ridiculous situation where we now find ourselves training in Watford, officed god knows where and playing in a stadium where we get precisely $0.00 from any matchday revenues (tickets, bar, food, shop) is a legacy of the idiotic behaviour of our owner. Without wanting to derail this thread, the simple answer is that until we gain financially from marketing, there is absolutely no point in engaging in anything other than which is free.....so we will continue to preach to the ever-shrinking choir.
This weeks email asks us to become members and informs us of an open training session in Hertfordshire at 9am on Saturday.....gripping stuff.
Until we are either back in charge of our own destiny and revenue streams, we may as well resign ourselves to crowds of 500 and if we don't go up this year, looking for a new home or paying rent to Kleanthouse and the Hive.......
...brave new world!
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International Board Member | 4906 | No Team Selected |
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4438_1358277234.jpg Didn't gat an answer when I asked Radford how much he paid Stokes to save his job.:d7dc4b20b2c2dd7b76ac6eac29d5604e_4438.jpg |
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| In the words of Al Davis "Just win baby"
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1649_1338292262.jpg I have followed the LONDON CLUB since I was in my teensl even though born in St Helens and still live nearby and went to the first game at Fulham, also Big West Ham Supporter:d7dc4b20b2c2dd7b76ac6eac29d5604e_1649.jpg |
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| There are few clubs even in the Super League who get it completely right, perhaps Wigan and Leeds are the best, wonder how many Championship Clubs do? Leigh seem to be turning their club around but even they have been in deep trouble in past seasons, and Huddersfield I feel for, no matter how hard they promote the club they seem to average so low compared to other clubs even when they won the Super League shield, so it is not easy.
But I think there has been a turn around this year, sponsors, number of local businesses getting involved and yesterday The London Broncos Business Club had it's inaugural event, which seemed well attended and from twitter many were impressed with the club and more so the attitude of the young players, so things are happening it will not all happen over night, a simple idea like the London Broncos Diary sold out and extra had to be ordered, so lets trust this is just the start.
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Player Coach | 895 | ![](images/sitelogos/fullsize/27.png) |
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22268_1354053306.jpg Long live the Fulham-London Crusaders-Broncos Harley-Quids Broncos (again) RLFC!:d7dc4b20b2c2dd7b76ac6eac29d5604e_22268.jpg |
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| COMMUNICATION!
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Player Coach | 895 | ![](images/sitelogos/fullsize/27.png) |
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22268_1354053306.jpg Long live the Fulham-London Crusaders-Broncos Harley-Quids Broncos (again) RLFC!:d7dc4b20b2c2dd7b76ac6eac29d5604e_22268.jpg |
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| That said, GF is right (he's not always wrong you know, just most of the time, lol) there is no incentive under the current rental agreement to promote the club ata all. However if we get some wins under our belt it might be in Barnet FC's interest to throw a bit of PR our way.
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Ian Lenegan thinks that the best way is for Wigan to play a game here.
www.sportinglife.com/rugby-leagu ... ndon-match
Millwall, QPR and Fulham are the London venues being considered by Wigan for a Super League fixture in the capital.
Wigan owner Ian Lenagan, a former director and major shareholder of London Broncos, wants to switch one of his club's home fixtures to the capital and is confident of making the move this season.
"It is a sensible way of expanding the game," Lenagan said.
Why not go the whole hog and try Charlton or Brentford?
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Ian Lenegan thinks that the best way is for Wigan to play a game here.
www.sportinglife.com/rugby-leagu ... ndon-match
Millwall, QPR and Fulham are the London venues being considered by Wigan for a Super League fixture in the capital.
Wigan owner Ian Lenagan, a former director and major shareholder of London Broncos, wants to switch one of his club's home fixtures to the capital and is confident of making the move this season.
"It is a sensible way of expanding the game," Lenagan said.
Why not go the whole hog and try Charlton or Brentford?
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| Quote: Just win baby "In the words of Al Davis "Just win baby"]'" ]
Essential first criteria.
Disagree with Gutterfax - whilst the deal on ground etc may be terrible, getting more people attending has to be good for the club in the long term, and indeed in the short term if it improves atmosphere, makes the team play better/intimidates the opposition etc etc....................
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| Winning/losing only adds to/detracts from the core support. It's the lack of a core support that needs sorting asap.
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6679_1399761959.png [quote="dally messenger":1gysl9ow]was watching an nfl doco. on one of their teams and they used the term bomb to describe those long high passes from quaterback to running back and i think gibson took that idea, realized you cant throw the ball forward in RL and adapted it to a "bomb" kick we have[/quote:1gysl9ow]
[quote="eels fan":1gysl9ow]You poor poor obsessed fat ex vichyballin potato thieving stoaway.[/quote:1gysl9ow]:d7dc4b20b2c2dd7b76ac6eac29d5604e_6679.png |
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| Quote: brian2 "Disagree with Gutterfax - whilst the deal on ground etc may be terrible, getting more people attending has to be good for the club in the long term, and indeed in the short term if it improves atmosphere, makes the team play better/intimidates the opposition etc etc....................'"
I welcome debate and disagreement, even if you are wrong
It would seem that, unable to find a buyer for his beloved London Toy, Hughes has decided to devalue it to the extent where I could afford to buy the club. We have no income other than that which we get from him and the RFL. Everything else connected with the club that generates any form of income is now the landlords, so it is his responsibility to attract more paying customers as it is 100% in his interest.
As for the long term? Discussing the Long term and London Broncos is an alien concept.......I warned the club in 1999 (could have been 2000) that if they didn't market themselves they'd be in trouble.....that was 3 (2) years before I became a fan.....from 2002 onwards I bent the ear of Warren, Cartwright, Lenegan, Hughes Mackay and anyone else connected to the club........but hey ho, only Lenegan and the RFL listened and Hughes didn't take kindly to being told what to do by either of them.......and guess how that's worked out for him!
Not like me to either blow my own trumpet or say I told you so ![Cool icon_cool.gif](images/smilies//icon_cool.gif) , but there you have it!...it makes my blood boil just thinking about the number of times the club has failed to carry out even the simplest of tasks......I'm sure Rooster Booster will be along to give you his amateur freudian analysis shortly....
As for atmosphere and intimidating the opposition, it has been a good many years since either of those have happened at a London home game.......and no amount of positive spin is going to deliver either whilst we are based in tier 2.
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| Quote: ".......I warned the club in 1999 (could have been 2000) that if they didn't market themselves they'd be in trouble]'" ] Not sure what your definition of short medium or long term, but 14/15 years must meet one of the criteria?
i dont disagree that the club has been appallingly run, and if it satisfies your ego - i am sure your right in everything you say, both in the past and in the future - except......... Where does your argument take us? You seem to be saying you would be happier with 30 watching rather than a couple of thousand, because it doesnt earn us any money - so it doesnt matter? My argument is that irrespective of the money it has to be better for fans, players and for the long term future of the club to get more people through the gates?
Your posts are uniformly depressing, repetitive, negative and arrogant. Stop telling us what the problems are - we all know, stop describing the solutions which may have worked 15 years ago - daydreaming/wishing is nice but serves no useful purpose and make a few positive suggestions about going forward?
just a suggestion
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| Where is the cranewife?
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| Quote: gutterfax "Hughes has decided to devalue it to the extent where I could afford to buy the club. '"
Then get on with it.
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simpsons/PDT19.gif [i:11q0q8vi]Follow me on Twitter: broncoskolar@twitter.com[/i:11q0q8vi]
THE KING OF BRILLIANCE- JAMES LOMAS
available from: //WWW.LLPSHOP.CO.UK
The UK's leading RL book publishers.:simpsons/PDT19.gif |
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| Quote: Colly2 "Then get on with it.'"
Now that would be something Gutterfax RL probably better than Halifax RL !
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