Jobs for the boys? www.londonbroncosrl.com/news/477 ... RD_0W8mjy8 The timing is strange but it is a move in the right direction

Jobs for the boys? www.londonbroncosrl.com/news/477 ... RD_0W8mjy8 The timing is strange but it is a move in the right direction

Like the bit in the JD about chasing up lapsed season ticket holders.

That'll be circa 800 phone calls if Chatham Drongos comes to pass.

is it?

1 Week after we get turned over by a team we should have beaten in front of a below average crowd.....and it's not even a full time role?

.....
Experienced Telesales needed on a part time basis....

I can see the standard of applicant being outstanding, with "exerienced" telesales executives handing in their notices for the chance to take up this role.....

You've got no formal marketing qualifications and are a salesman. Go for it.

Irony being that things are happening, they are trying something, yet you still find the time to have a dig. Even though it's also things you've suggested should be happening.

Go figure.

Wrong.
I now have a degree in Marketing (Massey University Wellington)and am doing my masters (Victoria University Wellington).....the company I set up here is a direct marketing company.....We process about 1,400,000 items of DM a month.

BTW, on the salesman bit....you pay peanuts, what do you get?

I suspect the 18k (generous guess) a year (pro rata) on offer will attract the level of experience that will ensure that the successful applicants will be back out looking for work by mid May.

12 weeks of 2 people on 9 quid an hour will cost about 8,500 + Employers contributions etc.....let's call it 11k.........so at 20 notes profit a 40 quid ticket, 550 sales (4.5 each a day) will get you your money back....not allowing for data costs TPS checking, telephone costs, desks, light etc.... I reckon 60 outbound dials a day, 30 connects, 10 warms with a 60% conversion rate is needed to have any chance of wiping your face............good luck with that guys.....because if I had a staff member converting 60% I wouldn't be getting him for just 18k a year!!!

BTW, if I am wrong and Gus is offering say, 25k a year, then 7 closes a day each would be needed to break even.

1. I suggested it in SEPTEMBER 2008 IIRC.......they start it after the season has begun 2013?
2. Gus has said this is the last year at the stoop.....too little too late
3. Why Now? Why not interview in December....start them off in January....why leave it until any new corporate prospect or for that matter, lapsed ST holder can research last weeks shambles of an attendance?
4. Lapsed ST holders........these people should have been marketed to heavily from October last year onwards...not called up as alast resort......BTW.....those he called himself were promised free ticketsto the widnes game....free tickets that in some instances failed toshow up.

Sorry RB, Gus MacKay is making it up as he goes along....defend him all you like, but in My Honest Opinion, he will be the death of this club if permitted to continue down this route

Congratulations on your marketing degree. For years you spoke about marketing whilst having no formal qualification. Now you do.

The club can do no right.....period! They stumble from farce to fiasco and whilst you're prepared to sit back and watch this car crash, others aren't.

As for constant Jibes, the OP invited me into this debate.....I have given my opinion that this tactic is mistimed and badly thought out.......that's my professional opinion as a very successful sales person who has trained hundreds of telesales staff, as well as the Managing Director of an award winning DM company here in New Zealand....I rarely comment on areas I am not experienced to do so in, but the reality is whilst I don't have all the answers either RB, I can tell you now as sure as day follows night, the current CEO is killing this club stone dead. I will be happy to eat humble pie if I am proven wrong, but in 2 years he has delivered nothing of any substance to the club.

FWIW.......if they are adamant on going down this telemarketing route, then better pay a professonal agency 25 quid an hour on a day by day basis than employ, induct, train and provide for 2 employees that can call in sick, be late etc.....you'd know after 3 days and about a grand if it was going to work.....

that's advice BTW....not a Jibe!

To be fair it can't exactly have been be far away from your average crowd. Certainly a vast rise on our visit last season so that maybe bids well for the future (the result won't have helped any mind).Yourself and a few others excepted (except for the above quote ) underestimated Widnes. We've got the experience of last season under our belts and also a full preseason behind us. That with the feel good factor generated by the Brown and Hock signings means we are up for this season.

I feel you really do need to increase your crowds and it can only be done by a sustained marketing initiative in schools and also price drops (even freebies) to entice people in the short term to show them what RL is all about. It won't be cheap or any sort of a cash generator in the short to medium term but it is about getting in a new generation of speccies.

Whilst I enjoyed my coursework, I learnt little if anything more than I had already learnt from over 15 years previously delivering Direct marketing campaigns across the world......but you hang your hat on academics rather than experience if you must
Nope. Just merely pointing out that you, on paper, were very unqualified. It Maybe why the club didn't want you? Who knows.

Yes, let's talk about YOU and your 20 point plan. And the area of your mind that thinks I'm defending the CEO, because I point out your continual dig after dig. I used to supported you and think you had good points, now I feel more alienated from your cause. Just me. I'll take ownership of that.

The RFL via Ian Lenegan offered me a role at the club......they couldn't get close to my salary...but don't let that get in the way of your little attempt at a wind up.....



You were using my lack of academic qualifications in Marketing (Sir Martin Sorrell, the most influential man in Marketing, has a non marketing degree...didn't seem to stop him), so I simply asked where that level of unqualification shone through in the 20 point plan.......and as I said before, I don't blame you for not addressing it as it shows up your petty jibe about qualifications as nothing other than a personal attack.


If you thought I was right you wouldn't comment....you patently think I am wrong, but are not prepared to back up your assertion with anything other than inaccurate sweeping comments regarding my qualifications or lack of.......



as I have told many on here over the years, this isn't a popularity contest, it's a public forum and I will air my opinion of the clusterf**k that is the current administration at the club if I see fit........ feel free to take ownership of that if you like too, but if you don't want to enter into a debate, then don't pop the occassional incorrect assertion in and hope I won't notice.......
To recap...
You were wrong I was offered a role, at the bequest of Ian Lenegan, by the RFL.....I turned it down due to the small salary.
You were Wrong I am qualified as a professional Marketer...and I also have in excess of 15 years experience of running marketing campaigns for people like Vodafone, British Airways, NZRL, Carlsberg, BMW, Marriott Hotels, The USA Democratic Party, the RFU and The IRB to name a few.

You don't believe I have the right to post my opinion that I believe the current administration at London Broncos is the worst in the clubs Superleague history.....a belief I base purely on the facts as they present themselves and all you do is counter with untruths........believe me, I want nothing more than Gus MacKay to prove me wrong, but ask yourself this, "on the evidence of his first 25 months in charge, can you see that happening"?

Utter nonsense. Again you've made it about you. You're now once again making things up by suggesting, that I don't believe you have a right. You have every right to post what you like. I have never suggested you can't. So please drop the victim line if you can. It's your continual dig after dig after dig is very tedious.

As I said earlier. Well done on getting your qualification.

We do it get it. Gus is crap.




Again utter nonsense, borne from the neural pathways in your grey matter. You've thought of something and come to the wrong conclusion. Again You have been told you're right. Even recently by myself. Or do you want people to massage your ego more?

I mean someone even had to start a thread saying not to mention Gus to prevent it from happening!!!

Fair do's....and after a good start, it's now dropped onto page 2 of the forum.

Why not pop in and add something to it to see if it "reignites" the positivity that was destroyed on a number of fronts on Sunday.

Negativity oozes from every pore of my being at the moment when it comes to the way the club is being run and at the danger of getting this thread back on topic, the belated search for cheap telephone labour to call around 300 or so ST holders that GUS has lost is a mistake....IMO that is!