I don't think I need to tell you which it is. Einstein had a theory about insanity and Hughes has steadfastly ignored marketing and promotion for every one of the last 15 years with a commitment that would be impressive if the outcome wasn't so depressing.
Even after stating that the target....his target apparently...was 5,000 fans as an average? He's continued to just stick posts in the ground....(at various locations) announce kick off time and expect punters to flock in.
In that inane release to promote the move to Plough lane, he even invited lapsed fans back, but without a hint of an apology. Then again, given they're "lapsed" he was probably preaching to the choir anyway and those missing 4,000 won't of heard his inane ramblings.
I have never doubted his commitment to the club, but he must surely realise that whilst he keeps them afloat, he is also the main reason they're drowning in the first place.

Think this calls for Hercule Poirot!

I don't really see much of a mystery. Hughes does not operate the club as a business. It is something he is willing to fund to a certain level but expenditure is not prioritised in activities that would grow the club and he gets what he pays for with his off field appointments (i.e. not a lot).The playing squad budget is primarily aimed at holding our position with some elbow room to add to the squad if it turns out to be too .

The level he is aiming for is mid-level insignificance.... 7th to 11th in the table each year.... 700 fans average... Then hope IMG wave a wand and magic up another 4300 people

Will be up in Club Wembley with BT junior cheering on Leopards Bongser. One slight dampener. I have just asked Jnr his pick for the Cup and he has gone with Leopards. As his strike rate is 0 out of 5 cup finals this is looking a little bleak for the boys in leopard skin.

It's the exceptions that prove the rules, BT (Senior). 7.30am coach from LSV so should manage a few libations before KO. Maybe we'll meet?