It's s a genuine question.

What is in it, for any company to "Partner' with a club with fewer than 300 core supporter base?

I get the vanity sponsorship, but I am struggling to find any of my Broncos Shirts over the last 2 decades where there's a sponsor who paid to be there.
VB, Fosters, Bartercard, Flight Centre, Selco, CTM, Virgin, Towergate, FLM, METRO, Workplace Solutions, Sports Cafe, WIN

Comment was about the 1st team shirt......but glad you raised the unwanted LBSA actually delivering revenue.......alas, I won't buy the shirts available whilst a cent goes to the freeloading marcupial.

I believe Selco paid. It was rumoured they were originally planning to sponsor community RL in London but a certain unloved ex CEO heard and snaffled the money for Broncos instead.