Great move! all clubs seem to forget the future potential with young people being attracted to sport, and making product affordable to parents is a start! Next we need to do some real deal on attracting young people to the sport in the area, free tickets, reduced for families for next season.

I’m not keen on the new colour scheme personally but I can’t fault the club for having a go at building up local interest- I hope it achieves success. The idea of getting celebs in is a solid idea as well to raise our profile. I think these are the kinds of things that the club should be doing. Maybe they work/maybe not but they need to be innovative and give it a go. The reduced price for kids’ shirts is another positive.
To be hyper critical or to give constructive feedback - going forward I’d tell whoever was modelling the new shirt not to cross his arms over it in pictures. Also not sure the holding up shorts pictures are the way to go if picture is cropped clumsily.

Agree with you for a change Orangeman, marketing is to early. The sales and marketing courses I have attened stated marketing should start 3 weeks before the event.

I still can't see why anyone might buy a 1 season wonder blue & yellow shirt unless an AFC fan thinks it has novelty value. Keep it as a 3rd shirt for 2/3 seasons by all means.

Isn't there a clamour on here every year for the new shirt? By default its assumed every shirt is only going to be for that season. Yup this one is different colours but like a lot on here I have lots of different colour broncos shirts, white, pink, blue.

It's not a Broncos shirt though is it. It's an AFC / Wire shirt.

Sorry people are over thinking this. Its really simple

1) very few London remaining fans are likely to buy a shirt this year owing to how many legacy fans have been shed over last 2 years. I'd be amazed if they would have sold over 100 shirts to longstanding fans.
2) SO they are obviously targetting Dons fans here to boost shirt sales
3) Having the same colours is more likely to get your Dons fan to part with the hard earned cash.

I'd still be amazed if they sell more that a 150ish tops max

Its got a broncos badge on it, its a broncos shirt

It shouldn't have. If they want to wear an AFC / Wire shirt then change the name like we did when wearing a Quins shirt. It's a phony commercial ploy.

Who woke up Sleeping Beauty?

Its time to defend the indefensible, here comes NB!