Quote: northernbloke "Orangeman, if giving free tickets to youngsters is such a good idea, whata happened to all those kids that were given free tickets in the past? Not saying if i agree or not with free kids tickets but its been tried, obviously long term it makes little difference.'"
Easy, lobbing free tickets around without a fan retention strategy is very likely to end up as a near 100% failure in the long run. Doing targeted approaches, sorting out your match day offering and deploying a fan retention strategy has a real - though not 100% guarantee - of long run success
There are numerous examples of clubs in varying sports who have revitalised using that strategy. The strategy is sound, the execution wasn't.