The Reality is that Einstein had a very good point. If you repeat the same process and expect a differing outcome, then you're pretty much insane.
Since the modern inception of the Club, as in the SL era, with a handful (like Jeremy Beadles size handful) of exceptions, the club has danced around the single issue that it needed to address in terms of becoming anything other than a drain on a benefactors bank account.
You guys can debate the pros and cons of the current Commercial set up and the obvious conflict of interests. You can go over the David Hughes is killing us whilst keeping us alive debate and you can blindly and (see Einstein above) insanely expect anything other than more of the same from the club once they get their feet under the table in Wimbledon.
It matters not what we play. It matters less what we are called. The club badge or the club web address are insignificant and who manufactures the replica kit that hardly sells is of even less significance......if you don't invite customers in, then you'll never make a sale.
For those of you with a "comprehension filter" who find understanding this troublesome, here's a diagram that clearly shows the "efforts' made by the club over the last 25 years to find their place in this crowded sports market whilst ignoring the one thing they should have done!
