Quote: Moe syslak "The away end will be a bit more rowdy than you're used to, about 2 thousand tickets have been sold with a 'kids for a quid' scheme.'"
Well done Wire.
I remember a few years back, Wigan and Hull both running schemes specifically targeting London and Catalan games as an "opportunity" to build interest from NEW FANS........I am lead to believe that Heinz Big Soup being a small sponsor of SL for a number of years came from an initiative at Wigan where Heinz were sold a great number of tickets for a knock down price to give to their employees......
....too many clubs (ours included) see marketing like this as devaluing the product, but Banks (and Drug dealers) always entice customers with knock down offers at the start, so you have to say there is some merit in it!