| FORUMS > London Broncos > Do the London Broncos Actually Exist? |
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| Quote: jbuzza "Clearly it is a good strategy to invest in the academy and develop local players as the foundation for the team.
It puts the club on a more sustainable footing but doesn't really address anything in terms of attracting new fans.'"
you can't spend it twice |
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Rise like Lions after slumber
In unvanquishable number--
Shake your chains to earth like dew
Which in sleep had fallen on you--
Ye are many -- they are few.'
Percy Bysshe Shelley - 'The Mask of Anarchy'
' ITS OVER' - Roy Orbison:d7dc4b20b2c2dd7b76ac6eac29d5604e_76569.png |
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| Quote: itsmeagain "I may be wrong but dont you have to have email addrresses to email people or is there an email for local people, or a local news page on facebook. A leaflet drop before the next home game would be a good idea and the cost of having them delivered is not expensive'"
Get some of the Academy lads to do the leaflet drop. Will cost nothing( bar the printing costs). |
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What you do is get the potential attendee to give you an email address. (That is what the Ealing Broadway Friday late morning stall should be harvesting). Then email them their free ticket. From that if they use it, you will know their email address is viable. You can follow it up and future offers can be sent.
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| Apr 2015 | 10 years | |
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| Jun 2021 | Jun 2021 | LINK |
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Leaflet drops are not very effective.
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| Quote: RfE "Get some of the Academy lads to do the leaflet drop. Will cost nothing( bar the printing costs).'"
Bartercard Pounds cost us nowt........use a bartecard printer, get fans/academy to deliver...cost Leaflet drops are not very effective.'"
Really?
When last back in the UK I popped into a refurbed bub in Hanwell for a pint and they were running a promotion called "street of the week". Basically, they leaflet dropped an entire road and offered 20% off the bill for a group of 4 who could provide proof of address (ie, one of the party lived on that street).
I tried this last week with my new business and had 64 tables of 4 or more dine and drink with us.....that's 10 groups a day with an average spend of $50 (£25) a head.....and I paid a young fella $100 to drop them off to a street with 500 houses on......and I have the name and address of 64 people who I will write to next week with a feedback request (which they can email me...more data) and in return they'll get another 20% off their next visit if it happens before the end of march.........
I've marketed, sold to, followed up, captured more data and then marketed again all for a minimal cost.....
...so yeah, Leaflet drops on their own don't work, but as part of a structured campaign, they are gold!
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With bosty on this, as a recipient of leaflet drops. Along with domino pizza, raj curry house and bobs taxi firms any unsolicited mail goes straight in recycling bin.
In reality it’s more of an annoyance to the majority rather than an incentive to take part.
My evidence! Have personally been involved in a targeted leaflet campaign at the stoop to Rugby League fans, response? Zero!
And contrary to your thought that it’s just disagreeing with everything you say dog, this is just my view and my experience of leaflets through my door.
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HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. 
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