Of course, £99 for a season ticket was devaluing the product as was the case to pay £7 a game just to watch us get smashed. What clubs need is a higher price for their top seats for a quality product. Paying £7 for a seat at an SL game was silly. Past times though. Expect to pay £300+ for a decent seat these days.
76030_1540929970.jpgJESUS WEPT HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :d7dc4b20b2c2dd7b76ac6eac29d5604e_76030.jpg
Facebook paid targeted advertising should be the only marketing spend. Sell match day experience, not the sport per se. Only sell to families in Ealing and the surrounding boroughs or anyone who lists rugby league as an interest. Run A/B tests to refine the ad. Market it as rugby not rugby league. Note the large Polish and Japanese communities in Ealing. Consider timing/build up to Rugby World Cup in Japan. Videography and graphics need to be on point.
1428_1727693289.png[url=http://www.youtube.com/watch?v=Ae-HziERgfk:p2kbb0c5]Gus Mackay we salute you!![/url:p2kbb0c5]:d7dc4b20b2c2dd7b76ac6eac29d5604e_1428.png
Haha - You're right - sorry. By Facebook I meant IG, Snap, Youtube, Facebook, Twitter, probably in that order! Having said that I think the target demographic is 30s-40s parents with families.
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HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.
There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. 
:d7dc4b20b2c2dd7b76ac6eac29d5604e_76030.jpg
