Quote northernbloke="northernbloke"1. Halfdan, didn’t say no one used the offer, just indicating to those who said it was a pointless exercise that it was used!
2. As for reaching out to fans, if those that came on the leaflet enjoyed the experience why would they not come back?
3. There seems to be an obsession that any new fans are going to come from the streets surrounding the ground.'"
1. It was pointless. It was badly thought out with little follow up strategy is any at all. As for data collection, if you expressly ask for permission then you can contact people....given the total attendance has been put at 400, I would think that if every single one of those people had been newbies, then it would take the club and 2 employees a week to canvas opinion......
2. Proctor and Gamble refer to people who have bought their products fewer than 7 times as consumers, but once you have bought something 7 or more times you are a customer.What the club did was try to attract consumers with no afterthought of how to make them customers. Pointless
3. Not sure how I can repeat myself any more and be ignored......BRENTFORD was the only ground where we grew our fan-base.
Twickeham is 30 minutes by car from Trailfinders, 40 by Public Transport. Given the demographic of that particular place had been our home for 8 years, targeting it does seem very odd. As for the streets surrounding the ground, that's exactly where I came from 2002.......I had never been to a Brentford FC game since moving there 5 years prior, but an invite, followed by regular flyers, emails and other activities kept me coming back....the club moved to Twickenham and I carried to going to games and I even organised a couple of away days with full coaches..... I timed my trip back to the UK in 2014 to coincide with our last ever SL game....I think P&G would classify me as a customer, although the email address I gave the club back then hasn't received anything from the club in years.....but you carry on defending the indefensible......
And before you say it. They are not damned if they do, damned if they don't, they are just damned incompetent!