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FORUMS > London Broncos > London should rebrand and groundshare with Wimbledon |
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| I don't see anyway to get into SL and make an impact in the current ground it's small and in the middle of nowhere.
The new Wimbledon ground is a bit more central with good transport links.abs AFC Wimbledon are a club on the way up. The capacity starts off at 11,000 and will be extended to 20,000.
The most important thing is that it needs to be a long term decision.
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| Quote: northernbloke " the Wimbledon Wombles'"
Somehow you've got us back on Thread
Regardless of the perception of RL as a minority sport, the way to raise awareness is through hard work, money spent on media and other channels and more hard work. Given that we only have access to the money but the bloke with that money would rather spend it on renting a wedding venue and god only knows what else....but not marketing or promotion then I repeat that the London Broncos as a club is a tarnished brand that has lost over 4,000 fans and would have trouble attracting any more than 1,500 if they were ever to get back to Superleague.
Rugby League events in London are well attended. Even the 2 WCC warm up matches we were "gifted' attracted bigger gates than we got during the season because they were marketed by the RFL as events, but it's like a marketing person once ran over DH's cat....he would rather employ 2 more MacKays and a Powell than spend a cent on promoting the club.....he genuinely believed that changing our name back to the Broncos was going to bring the crowds back.......that is the most shocking thing. .......even the imaginary flowers on a round-a-bout would have achieved more
As for Wimbledon? Why? Every time a new stadium is announced someone suggests we move there, but what would be the point when we wouldn't tell anyone we were there and just expect them to flock to see the greatest game once we announce the KO time. And how many of the 800 or so that we averaged this year would travel south?
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| Not saying we don't need to move to a viable stadium. We all know that's the case, unless there is massive investment in developing Valiss way, and we all know the problems with that.
However I still can't agree with your view that broncos brand is tainted, and I believe that most fans actually applauded the return to the name.
As for "events" you keep mentioning them, yep "events" do attract folk, but that's very different to following a club week in week out! So yep the numbers are going to be massively different. Example 1 the one off event of the boat race! How many folk that go watch that go to any other boat race regatta?
Example 2 london marathon is an event, the folk that go out and line the streets for that race prob have no clue what events there local harriers put on.
Example 3 one off event American football in Wembley it's an event, ask any of those in Wembley where the Berkshire renegades play?
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| Quote: northernbloke "Not saying we don't need to move to a viable stadium. We all know that's the case, unless there is massive investment in developing Valiss way, and we all know the problems with that.
However I still can't agree with your view that broncos brand is tainted, and I believe that most fans actually applauded the return to the name.
As for "events" you keep mentioning them, yep "events" do attract folk, but that's very different to following a club week in week out! So yep the numbers are going to be massively different. Example 1 the one off event of the boat race! How many folk that go watch that go to any other boat race regatta?
Example 2 london marathon is an event, the folk that go out and line the streets for that race prob have no clue what events there local harriers put on.
Example 3 one off event American football in Wembley it's an event, ask any of those in Wembley where the Berkshire renegades play?'"
1. Event marketing is what the Wolfpack did for EVERY HOME GAME THIS YEAR.....it is what is needed......consistent and long term promotion...asking for feedback, inviting, re-inviting, getting out to radio stations, getting photographs of events to papers.....how do you think the likes of say Saracens or Harlequins have taken their gates of a few hundred in the mid 1990's to an average of 23.000+ last year with a couple of event games (14,555 without the event games).......when we joined them at the stoop they had been getting 3k gates......it's not by magic. We fired a PR girl that we hired to market the club (Gus again) and Quins RU immediately employed her as their PR person...... Remember....before they officially became professional, Union clubs attracted 3 digit gates at best and played nowt more than friendlies and the cup....and Union was all over the BBC back then too with the 5 nations and cup games shown Live.......yet we blame BBC bias towards the 6 nations as the reason we languish behind????
2. Most fans applauded? Really? How come attendances went down and Rupe 1 and his hordes didn't require all 4 sides being opened? It was changing seats on the Titanic and an exercise in self preservation from a CEO who was out of his depth. It was announced in November.........3 months before the first fixture and nothing was done to attract lapsed fans back...just a few flyers at Wembley and a program advert. No effort to buy the original website back (which I could have picked up cheap), stupid choice of colours and again a sense that all the hard work had been done and the fans would flock to games.
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| The last thing London Broncos need is yet another move. The nomadic lifestyle the club has embarked upon since the club's birth in 1980 has been one of the biggest problems the club has had in terms of support and growth of the club. Another move would be the death knell of the club, if the move to Ealing hasn't already been that.
The Supporters Trust should be, in my opinion, developing a rainy day fund, if they haven't already. I'm not saying the club is in any imminent danger or the club needs a rainy day fund in the mid-term but it cannot hurt to have some funds put away should the club need it or should the fans ever need to take over the club, help towards the cost of a stadium or any other issue of that ilk.
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| Moe, am with you, at the minute we are a championship side, lots of folk seem to think we have some entitlement to be in SL, we don't.
Everyone knows Ealing is not good enough for top flight RL. Will trailfinders develop it? They def have ambition to, if they can or not we have all debated. Even if they do develop will it be good enough for SL?
Barnet was a failure, should we have stayed at the Stoop? Problem is we were no longer welcome, academy played at aldershot, team trained god know where.
Where is the future of the club, assuming we still have money coming in? Realistically yep we need to move again, it vallis road gets improved then stay there. Whatever option trailfinders has shown that to be a club, you need to be a united club, have everything in one place.
Moving now on a knee jerk or being forced would be wrong.
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