A simple email may work for some of the pickers-and-choosers, very occasionals and lapsed speccies. Amazed that something with such little cost and effort attached is not done. 400 diehards and declining seems to be the limit of ambition.

You misread my post. The 2,000 or so were the hardcore. Then a similar number of occassionals picking and choosing. The 25% attendance guide was for the latter group. But they've all gone now and, apparently, both you and the club see no value in attempting to win them back.

Instead chasing that mythical Aussie audience that rarely, if ever, showed any interest in the club. Instead chasing a corporate audience to come and sit in a sports ground pavilion.

There's that death spiral.

Mickey has a habit of missing the point. Its difficult to discuss anything with those that don't know they don't know but are opinionated

Cheers for that wire. Just discussing my thoughts. We all have opinions!
Re the lapsed fans, so an example. Fan comes from medway, brings his 2 kids so every home game coming to ealing for that fan is going to be iro £100, how are you going to tempt that fan back? A free ticket and a pint ain't going to do it. I reckon the only way to get that fan back is make the product worth the money so opposition standard is probably going to dictate that. So until we are in the position to offer that it's highly unlikely you are gonna tempt that fan back. However I reckon that fan still follows the club via www etc etc is that a sensible person to market too?
Take the fan who has walked away because they don't like the way the club is run, or because in there opinion they have been treated badly by the club. Again I would bet they still watch the club closely using any media available, that's proven as some of them post on here, maybe even mailing them is what they want to make em feel the club are treating them right, but again as shown they are already aware of what the club is doing.
So am not saying ignore em, simply saying that there are probably better targets for the marketing, an example twice a week 2 miles from Trailfinders there are about 100 people playing a form of rugby league and paying for the pleasure. That's just one venue, there are similar numbers at several venues playing 5 days a week.
Target the right people!

The starting point, surely, would be to find our why those lapsed fans no longer attend games?

Or....just assume it's because of relegation and forget about them.

BTW - and I should say I don't think Instagram is a particularly useful marketing tool - the club's Insta account hasn't been updated since the Cronulla training session on February 16th. They're not even doing the absolute basics.

What's instagram?

I think you need to add the club moving ground to losing support.

Wantawin, well the counter argument to that is what is being mooted by the RFL. Wasps RU moved 80 odd miles, there gates have gone up.
Constant moving is never going to help though, although reality is apart from charlton we have moved at most 10 miles

£20 to watch a poor standard of rugby at a crap ground in an awful part of London is the reason this lapsed fan doesn't bother.

By the size of the attendances at Ealing you're not alone. Sadly.

Think the residents of ealing would not agree that it's awful.
So if it was free you still wouldn't come listy?
For thd marketing and the thread discussion what woukd tempt you back?