count down begins.................... untill Christmas

Available to buy at the Club open day on 21 December

WOW they've cut that fine!

Nah they wasted 4 days

If they were smart you could order unseen, so delivered by Christmas day or even arriving on the 22nd straight after the launch. Sorry that takes planning.

If that happened I would bet a pound to a penny someone would moan that they are expecting people to buy something without seeing it. People asked for shirts before xmas, getting shirts before xmas

Why not do what every other club does and advertises the kit early and let people buy it online and from the shop (and have an open day!)

Tell you what the club could do, they could have an open day, use that as an opportunity to introduce the 2016 squad and make a bit of an event of it with launch of the new shirt. Make that shirt available at the open day as first purchase opportunity for those that attend.
People complain when the new kit is not available for Xmas, now they are making it available oops still complaining maybe we should go American and insist it's available for thanksgiving

Mickey even you can see that rolling a top out on a Monday in Ealing the week before Xmas is a missed opportunity. Yes they have as you quite rightly said, issued a new top before Xmas, but not making it available to be bought online in time for delivery by Xmas, I think even someone as blinkered as you will agree isn't great marketing!

It's not blinkered it's just the confusion as to why the whole it has to be out before Xmas got anything to do with it, they way I look at it, those of us that are going to buy the shirt will buy it, I doubt very much having it available for folk to buy at Xmas would make a jot of difference to the numbers sold. Besides think how boring it would be knowing every year one of yr pressies is a broncos shirt.
Just think this way it means folk will have to make more of an effort with what they buy you, and if you wait till you actually see it rather than buying on line at least you can try it on first.
Why can't anyone see the positive in things we wanted shirt before Xmas we have it.

You could read into that statement in many ways. A shirt will be revealed as you have quite rightly pointed out, but not available to most in time for Xmas.

Out of curiosity why would a club target Xmas to release a top if there was no commercial benefit in doing so?