Quote: Colly2 "Season ticket holders of long-standing (or, indeed, any standing) shouldn't be receiving general communications, they should be receiving personal contact. They are the easiest fans to convert to sales.
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I agree but how do you contact them if you don't have their details?
I would be amazed if the Hive have the details and have CHOSEN not to contact them.
Quote: Colly2 "I get the impression that many of these folk are quite rightly fed up of being taken for granted over a long period. Expecting them to do all the running in the relationship with the club is precisely why they are fed up and precisely why they won't contact the club to ask why they are being ignored. Can anyone blame them?'"
Can't say I blame them but how do you solve it if you don't know who these people are?
Quote: Colly2 " Whoever is marketing the Broncos - the Hive? - ought to follow up every lapsed season ticket holder/regular attendee from 2013 - a simple data merge operation would help identify who's missing in 2014 - and start a conversation with them, perhaps making them an offer for the Huddersfield game. It will soon be too late.'"
Yes it would be simple if the 2013 season ticket list is available to whoevers doing marketing. I just can't see that they wouldn't do this if they had the information.
So the result is one side can't contact the other, and the other side wont come unless they are contacted. Result is a stalemate and less going to games.