Quote: Southern Reiver "So an incentivised approach for the Barnet owner. if his team deliver the crowds maybe he will bite the bullet. Surely a better exit strategy for the current owner than just doing the same.
Nice stats about differences is marketing budgets regarding Quins but spend does not always equate to delivery in sport or other fields. Perhaps previous years non delivery resulted in a different approach with a limited budget which was focused on delivery on the field bringing the results. Pity it didn't work. Not sure just spending on marketing results in 2884 extra people just turning up.
Not sure a £1m marketing budget every year is viable nor necessarily required but marketeers are never investing their own cash.'"
5 Year figures for Harlequins RL/London Broncos in respect of Marketing:
Salaries £400,000
Marketing £976,000
Combined, £1,376,000
5 Year performance over that period in respect to revenue from tickets, sponsors and commercials/ against expenditure.
2008 = £705k/£308k
2009 = £670k/£288k
2010 = £577k/306k
2011 = £496k/£173k
2012 = £543/£303
The marketing of the club seems to be on area that was at least paying for itself, whilst non-team related administration costs over the same period cost over £2,500,000 and Coaches and the players at the top tier a whopping £14,000,000
FWIW, with very little marketing budget, you could quite effectively grow your audience by 10% year on year by utilising small bet effective CRM and marketing tactics. No viral videos or oyster card holders, but by utilising the good will of your existing fans and following up on their efforts.
Off course, if one of your first actions was to all over the good will of your loyal fans, you then need to try viral videos
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