Quote: leedsleedsleeds "In my view you have to target the schools in the area. Get as many playing as possible. Have events for schools like 7s comps etc before the main match on the pitch, that will bring in kids, teachers, friends and parents. Then with a bit of luck a competitive game to watch after, knock out a couple of t shirts for the kids which play, they'll wear them and advertise for free. Target a year group each week and get coaches into schools.'"
2 Problems with this are:
that London Broncos have done this...parents and kids are normally off before the main game kicks off.
London Broncos owner sees this as promoting the "game" in an expansion area, something the RFL should pay for.
There needs to be a documented and accountable plan for 2014 with set goals and targets. No more fluffy videos or "clever" marketing strategies.....but a lot of roll up your sleeves, get your hands dirty and work all the hours god gave enthusiasm!