in response to previous comments here, you have used an example of the ONLY thing that is as expensive here as in London... Beer!!
In my local in Normanton (between Castleford and Wakefield) I pay £1.80 a pint of Carling
go 5 miles west into Wakefield, and it's £3+
Peroni up here, even in our small city can touch £4
#justsayin