Actually it may be a very shrewd move to vie for the pink pound from Londons' gay community. I kid you not these people have overwhelming wealth and surplus income to be potential owners or sponsors alike.
Look at Stade Francais, Max Guazzini their chairman took them to great heights in European Rugby with good marketing, flamboyant shirt designs, that they cleverly made a limited number of replicas to make them highly collectible. I know his own bubble burst back in 2011, but it laid the foundation for a successful club and ever growing fan base.
You have to try and start somewhere.

I'm not sure that "flamboyant shirt designs" were a bid for gay support or that SF have much gay following. Although the pink pound is pretty strong, I'm not sure that appointing a token gay bloke in marketing is going to make much difference. He may be very high profile but he's a rugby player not a marketer.

That wasn't the point i was making, Guazzini thought outside the box, and gave Stade an identity which the parisians have bought into, he just used his sexuality to influence it.
Gareth Thomas was a good ambassador for Welsh rugby and a reasonable orator, so i would think he could do a job with marketing RL in the capital, drawing on his status and profile.

He's not a bad person to be able to bring out for the odd function but hardly someone you'd want to appoint to a full-time salaried position.

You've not seen much Broncos stuff recently then? There's only Gus left who works there and he's not really in the business of Shrewd!

Love the optimism though. Wish I shared it, but fair play to you.