Really good article, very good insight from someone who seems to know what they are doing in sports marketing.

so we need to get entertaining an product and try and get people through door for free, to then be entertained and hopefully a % will come back.

All we need then is a competitive team who compete week in and week out and an energetic marketing dept.

All been said before hey

Thanks PP. An excellent analysis. A nice surprise too to find something so succinct and authoritative on here.

Agree about the article but I think he's saying even that's not enough for long-term sustainability.

Except that it contradicts most of the nostrums that are regularly advanced by many of us and highlights that the criticisms of the owner and CEO, however valid they might be, are petty in the bigger context.

get down to staples and buy a new calculator......less than 600 ST holders in 2013.

I did not state season ticket holders, you can buy tickets on the day, which some fans do who can't make ever game.