Quote gutterfax="gutterfax" If this year continues with a 2,372 average, then he will have invested close to ₤200,000 more in 2012 than in 2008.......that's how badly the club is being run!'"
Good analysis. What I could've done with 200 grand a year to promote this club, jeez, you too I know. It's probably about the right sized marketing budget for a business that scale unless money was no object at all (in which case you could justify 200 grand on promoting one match at £20 a ticket and a decent lifetime customer value). £15k a match on DM plus a bit guerilla promotion stuff, done consistently for a season, locally, would make a difference. Much as he's been generous down the years, and God knows I don't have the money (and nobody else has offered to stump it up), David's been penny wise and pound foolish on marcomms for over a decade now.
That said, when push comes to shove there ain't much point now - people ultimately only pay to go to sports matches for two reasons 1) the thrill of uncertainty (we might win/lose), and 2) engagement (I feel part of this process), so no matter what marketing was being done in 2013, hardly anything would stick given the performance on the pitch and the organisational culture off it.
