abject, gutless, lazy, no passion, no effort hope they dont take their pay they were a disgrace apart from Dixon maybe he should be collecting all their pay for himself. Nilled by Wakefield............ However this is no disrespect to Wakefield they wanted it and went for it and they played with pride and passion.

Income since David Hughes took 100% control of the club has been static...as in we've received less from sponsors, fan revenue and corporates, the same from SKY/RFL and more from him every year.

Using the ₤9.85 income from every attendee at every match quoted by IL in 2006, the total reduction in income from ticket revenue alone between the end of 2008 and the end of 2012 was $370,000.

If this year continues with a 2,372 average, then he will have invested close to ₤200,000 more in 2012 than in 2008.......that's how badly the club is being run!

If you are saying this is a good business model, then you lose any credibility as a poster on the subject of the London Bronos RLFC off the field...the man is singlehandedly and narrow mindedly IMO running the club into oblivion.

Deliberately? Can't comment on that as I've never said it.

Haha, who was even refering to you? It's not always about you. Remember?

But not when the switching is at random and players are looking round at each other to see which one is on the wing on this play.*




* True.

Good analysis. What I could've done with 200 grand a year to promote this club, jeez, you too I know. It's probably about the right sized marketing budget for a business that scale unless money was no object at all (in which case you could justify 200 grand on promoting one match at £20 a ticket and a decent lifetime customer value). £15k a match on DM plus a bit guerilla promotion stuff, done consistently for a season, locally, would make a difference. Much as he's been generous down the years, and God knows I don't have the money (and nobody else has offered to stump it up), David's been penny wise and pound foolish on marcomms for over a decade now.

That said, when push comes to shove there ain't much point now - people ultimately only pay to go to sports matches for two reasons 1) the thrill of uncertainty (we might win/lose), and 2) engagement (I feel part of this process), so no matter what marketing was being done in 2013, hardly anything would stick given the performance on the pitch and the organisational culture off it.

Hello HKB, how's sunny Manly. Or not very sunny Manly at the mo.