Fair Post Paddock.
Sounds like the Ground has everything going for it other than a pitch that's too small, which I believe can be sorted by removing about 1,500 seats around the pitch and making the stands/terracing smaller. Then you could build another 2,000 seasts at one end by building a top tier.
Once this is done, Jaybs could then get his pixies to sort out a car parking area for the massed ranks of East London Based RL fans.
The Stoop is not the problem, as others have said, the problem is the lack of any tangible activity in the area to promote themselves.....but there are other threads to discuss that.