Quote Dave Lister="Dave Lister"Less than £10 a game and people are complaining. Wow.'"
Years back - in a bid to compete with Stella - The makers of Kroneburg and John smiths stuck their prices up by 50p per pint as an experiment and actually sold more beer (per volume not just profit) and made it a permanent switch. Maybe our £99 tickets are part of the problem. People do t see it as a premium product.