Quote: Paddock Punter "And I see black cabs with advertising on them when I am in London a couple of times a week and I could not tell you what they had on their side.
HTH'"
As you said..
Quote: Paddock Punter "I am no marketing expert'"
You asked what the difference was between 5,000 plastic wallets and 10 Black cabs. I gave you the answer.....marketing is about eyeballs....how many people can potentially see your message......you didn't like the response so you are now bringing your opinion into the issue.
A TV advert is sold on a pricing system of how many people watch a particular programme....a Bill Board is sold on how many people pass it in a day and a cab livery is also sold on potential reach......Oyster cards were given to 5,000 people....after day 1, they are simply a plastic cover for a travel card......seen by nobody apart from the same 5,000 people until they fall apart.
Your ability to either block out or ignore marketing messages on cabs is neither here nor there.....as I said, even if I was 90% out on my calculations, the cabs would still generate 3.5 times more "sightings" in 1 day than the oyster cards would have done since they were handed out.
I was with you on the name change and I still think in the long term it will make little or know difference to the clubs fortunes, but it did give the club a moment in the limelight.....and will do again on Saturday. I know you're upset about your trews becoming obsolete, but they will look very snazzy when paired with the bluey/mariney away shirt
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