So would you agree that the benefits of Northern Rock in Newcastle is seeing the name Northern Rock on the football strip and not a great deal more
No....because Northern Rock have always had a policy of sponsoring Newcastles major sports teams. They sponsored the basketball and the Rugby Union squads, that was their method of brand awareness.
Carlsberg and Liverpool is/was the longest single sponsorship in the Premiership.
Developing such brand prominence in such a tough market is an exceptional feat, and im sure they fought hard to keep the sponsorship.
It is widely regarded as just as famous as the Arsenal/JVC tie up, and the Marlboro/Ferrari sponsorship.
As for jobs in East London and holidays in Manchester - gotta be honest, i think thats just to get their name on the TV and get them ahead in the market. The extra's are very unclear.
Quote: BroncOnIon "That's an impressive first post.
Thats one heck of a big contribution. Well done to the club and whoever was the main person behind getting it. Im very impressed. A big step in the right direction. Have to say with the sky money plus the gate receipts I thought we were covering the majority of our expenses. Are we being hit with a big rent now?
Quote: kit80 "Chang is from Thailand, and I much prefer it to Singha, the major competition, but it's difficult to get in London restaurants.'"
Really? Chang has a pretty bad reputation in Thailand (both socially and product wise). I generally avoid it (though not as much as Leo) whereas I think Singha is pretty good.
The mighty Beer Lao is much better though than both. Would thoroughly recommend a sponsorship deal with them!
Quote: surrey_here "Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry.
Translates to just under half a million pounds sterling a year.
Not to be sniffed at.
half a million quid a year, to sponsor us?
Quote: surrey_here "Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry.
Translates to just under half a million pounds sterling a year.
Have to say with the sky money plus the gate receipts I thought we were covering the majority of our expenses. Are we being hit with a big rent now?
