I think it could be around £300 per month per cab but happy to be corrected.

ah the ironing board of it all........
Does crayoning for the beano count as being a journo these days?

I believe you are about right.
Ergo, 18,000 + design costs for 6 months and potentially between 900k and 1.8 million views PER DAY for 12 times the spend of 5,000 oyster cards SEEN BY THE SAME 5,000.
...........even if I am 90% wrong on the cab=eyeballs calculations, 90,000 per day over 182 days is 16,425,000 v 5,000 oyster cards.........

Whilst not knocking the cab advertising, and at £300 a month it seems pretty cheap, I don't know how you measure success - which would be critical for me in any marketing spend.
I'd also question who reads cab advertising (although that is serendipitously eye catching as it's black/blue/silver). It's one thing seeing a message, it's another one to process it.
Having said that, at £300 a months I'd probably do more and for longer. I don't know if you could voucher inside the cabs also.
Whilst the Oyster card holders are equally difficult to measure success with, and obviously a waste now we're not Quins, at least 5000 people see them every day - and if they are from Twickers they are probably rugby watchers, even if not League.

It should do, although it might be a little 'snug' around the lower torso.

some were handed out at canary wharf

I'd suggest at this point , that the Black Cab advertising isn't a magic potion that will suddenly result in sell outs at the Stoop , but just the first part of a campaign , it creates recognition of future initiatives

Am I right GF ?

Im a journalist now but studied marketing as part of my degreeb and have dealings with pr peeps on a daily basis I have also worked for the darkside for a while too. I have always in the under the line camp.
Its not just how many people respond to x advert, marketing is about supporting a core message and about reinforcing that.
We get no press coverage and do very little to merit it so we need other ways to reach people.
The cabs wont have an enormous effect, but will serve to remind a few people that we exist, and should therefore be applauded, same with the oyster cards, just that the problem with the oyster cards was that it was the only marketing spend last year and seemed a strange use of money.

www.hounslowchronicle.co.uk/west ... -29702527/ Sorry about the spelling mistake on the link!

www.hounslowchronicle.co.uk/west ... -29702527/ Sorry about the spelling mistake on the link!

The Chronicle has been very good to Rugby League the last 12 months from Us to West London Sharks etc.