Quote Marsdengiant="Marsdengiant"We had to!
Was it a SL rule? Or an act of Parliament?
Or could it be the club chose to?....more likely.
There is no 'market rate'. Clubs experiment with different models re ST / turnstile prices etc. No one was more active re these experiments than Deakin. with the Bulls, Saracens and one other RL team...now who were they?'" Can you tell me a bit more about this competitive pricing structure that Deakin introduced at Warrington, because he certainly didn't do anything when I have been watching (last 23 years).
Warrington were one of the first to allow free kids tickets, and this was actually before Super League, when we did it for two games, and attracted over 8k to each game (and incidentally lost both of them!).
We were then one of the first to go with the £10 season ticket for juniors, which was over 15 years ago, as I was eligible when it launched. I believe Sheffield Eagles were the first to launch this.
After that all SL clubs adopted a consistent offer for kids, and I think the most they were charged was around £20-30, which has increased gradually over the past 10 years, all agreed to include away matches, and now sits at £60 at Warrington.
So what pricing changes did Deakin make again, because he was responsible for none of the above.
When I talk about market rate, it is a clumsy term I am using for averages. Wire's are reasonable compared to other clubs. Hudds are way below the average. As far as I am aware they are the only SL team to give free kids tickets.
When I said 'had to', again it was probably a clumsy description, but I was pointing out that your club had to do something to increase it's ST base, and that was succesfully done through heavily discounted tickets.