FORUMS > Huddersfield Giants > What would you do... |
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| Several ideas were mentioned in the latest issue of the fanzine, I got in touch with the club, one month later I was sat in a meeting with Ken talking about which ideas they were using and how they were going to be implemented! He said at the end of the meeting 'The fact fans, like you, have been suggesting ideas has 'reinvigorated' our marketing team and me'! It is clear the club is listening and wants all of our ideas!
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| leeds rhinos have 56k followers on twitter.. maybe we need to take a look at what they are doing on that platform
hell even london broncos have 11k !
its a way of getting the message across and the club needs to think outside the box instead of the general boring stuff they usually give out on twitter and facebook.
its the best way of engaging with the public now.
town centre is dead.. and people would just walk past not interested if we were out handing leaflets
the whole squad were out in the town and villages at the start of this season remember...
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| I'd like to look at a model where we sign up as club members for different incentives. I'd be interested in how the Australian models work. Living in London I will never make all the games but want to support in other ways. I always spend money in the club shop, pay into the cash bonanza scheme. I think there are other ways to involve members, as well as being season ticket holders.
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| I'm sorry but Twitter doesn't really mean squat in real terms. I'm on twitter and I follow the giants, but that doesn't mean I read it everyday. Its just one avenue in which to get the message out, where many should be pursued. I would be surprised if even half of giants fans used it regularly if at all.
The key is lots of avenues, direct mail, pr and press, editorials, radio, tv, ambient media, events, reciprocal advertising, drip feed stuff little and often, then pick your big stories and know when to use them for maximum impact.
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| maybe start with having a pre season launch like we used to do?
make it a big event, with things going around town,put it around the pubs and maybe have giants theme nights, a family fun day,meet the players etc and a main function in the evening, get some big names involved, maybe a few live bands etc.
make it an event for everyone not just a few die hard fans, get people talking about the giants even if they only have a passing interest..make people aware..make them want to be involved., offer them tickets for the first game if they aren't regulars...maybe get some of our partners to sponsor it or subsidise travel to our first away game?
i know it would cost and logistically might not be easy but if it gets people interested then why not?
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| Quote: FeeFiFoFum "The club has 10,000 followers on twitter but only 6,000 at games, so that means there is at least 3,000 'casual' supporters that follow giants on twitter! It's a great way to market'"
No it means theres 4000 supporters of other clubs getting information! I follow a few other clubs sites.
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| But the opposite of that is i know loads of regular fans,myself included, who don't use twitter ..fans aren't going to suddenly start going on twitter just to read what the club are saying ...there is also fans of other clubs and rugby league in general who follow every club i presume so its not just our fans or potential fans that follow it.
Do any of you follow Huddersfield's rugby union/basketball/american football clubs ? if you do/did and you saw a twitter or whatever from them would it make you want to go and watch them ?? simple question cos that's what expecting non fans of our club to do really.
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| The blueprint has already been laid, first by Cougers, improved on by Bulls, posters have covered just about all of it on here, its been said the Giants simply don,t have the people, therefore the problem is of the Giants making.
We should now be attacking the Bulls fanbase, we should be rolling our battle bus right up to their front door, the same with every town bordering us, Halifax Bradford Leeds Wakefield Barnsley Oldham Rochdale (lots of Yorkshire folk were sold off to the Lancs in 1974), Schools first, then town , posters etc. then industry, businesses.
If the giants carn,t be bothered the they must suffer the consequences. They must have spent 5K on posting ST info last week mostley to ST holders, do we need reminding? waste of money, better spent on general marketing to none ST holders.
l have long held the opinion that we don,t have the right peopke in the back office, needs sorting.
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| I was brainstorming a few ideas when I was bored and I pinged a few ideas to the club, the email I sent was long, dull and boring - here are a few points. Not all are probably viable, but some really are.
Quote: Remember crowds are news, and big crowds are big news "Targeted at Businesses;
[*] Huddersfield Partnership; offer MD’s a free family hospitality ticket and join the organisation. Any takers for tickets should be given a 20 further tickets per business to hand out to staff (or covering the whole company if smaller than 20 employees).
[*] Business Awareness; Every business within a ten mile radius of the stadium should be given a newsletter at the start of the season advertising sponsorship, and with a fixture list and ticket prices.
[*] Pubs; Offer a discounted commercial or season ticket for every Pub in the local area, to be raffled off or to be sold on game days.
Targeted at Casual Supporters;
[*] Email; Obtain the email and address of any persons who collects a discounted single ticket. This should be used to stay in contact and keep them informed about fixtures and latest news.
[*] Facebook; Rename the Huddersfield Giants Fan Page on Facebook to Huddersfield Giants. The Term ‘Huddersfield Giants’ has 8,831 likes on Facebook and the Fan Page has 3,000.
[*] Twitter (1); Always use a short hashtag on every tweet, something like #GRL or #HGRL
[*] Twitter (2); During games, keep fans updated with minute by minute updates, these will fill twitter feeds and increase exposure.
[*] Twitter (3); Pin ticket information at the top of the Giants twitter feed, during the off season have a pinned tweet linking to season ticket information
[*] Social Media; Put interviews with players and press conferences on twitter, Facebook and the website to allow casual fans to know the goings on of the club and keep them aware of games both in the past and future.
[*] Above the Line Advertising; Put coupons for discounted single and family tickets in free Magazines such as HD Connect, which has a 162,000 person circulation. We're in a situation of non-awareness.
[*] Big Games; Target five big games that have under performed in terms of attendance; Leeds, St Helens, Wigan, Warrington, Hull with Groupon tickets and group deals. Have maybe 5 tickets for £40 or 3 for £30. The difference between 2009 (Ave Unidays; have a discounted ticket offer on the Unidays website, and try and set up a deal with the University.
[*] Twitter (Again); Always post a nice picture, decent res on every Tweet. It makes the tweets bigger and it makes them stand out more.
[*] Twitter (Continued); Run competitions in return for new followers on Twitter, Hyde FC have 45,000 followers.
Make the tweets a little bit more uniform and nicer, so they stand out. PEOPLE CAN NOTICE WHEN THINGS ARE IN CAPITALS, BUT GET ANNOYED WHEN IT’S DONE OVER A LONG PERIOD OF TIME AND FOR NO REASON. So say something like INJURY NEWS Twitter (Me being Pedantic); Add the actual link to tweets, even better, obtain a short url like gia.nt or something
[*] Walking Revenue; Have a permanent mobile billboard and drive it round a few places on matchdays, and the day before with Fixture, Ticket Prices and a Ticket Hotline.
[*] Batley fans; when games are on a Friday Night, replicate the offer Batley have where ST holders can get in for a Fiver. A few might turn up and every little helps.
[*] "Remember crowds are news, and big crowds are big news" Sonny Werblin - exposure is hard to come by, especially in Rugby League, and a five figure crowd would turn heads. 15,000 would get people talking.
[*] Events; Have a Giants presence at the Festival of Light, Food and Drink Fair and (RETROSPECTIVELY
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| Quote: Ivor C&G Scarf "As it stands, there are quite a few individuals putting their ideas to the club. This is great.
However, think how much more effective this would be if a group was formed to co_ordinate all these views and then present them to the club.
I was going to be sarcastic, but I'll play it straight.
There is such a group _ the Supporters Association.
We meet regularly with the top brass. However, we are a pitifully small organisation _ especially compared with other clubs. We try to enrol members and get laughed at. We put on events _ for free _ and few attend. We ask for volunteers (to help the club) and very few bother.
I challenge all of you with these great ideas to attend our AGM on the 14th October and join us _ perhaps you will join the committee. Don't like the chairman? Then stand against him.
We have lots of ideas about how to get people more involved but lack the manpower to carry them through.
Volunteer with us and you will be helping the club.'"
Totally agree ....get signed up to the HGSA and let's make things happen !!
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| Quote: GIANT DAZ "eusa_clap.gif
How do we do it please?
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