On top of this if you are sucessful in the NR cup and make the Quarters of the Challenge Cup we could end up playing some Tuesday's and Wednesday's too.

Here's my email to the club in August 2011, I believe its still relevant today.

It is very important that we don't confuse generating income with increasing gates. Leigh RLFC will survive by increasing income, if we can grow gates as well then that is fantastic and must be done to meet the licence tick in the future.

We must focus our energies initially on the low hanging fruit, the fans and business's who are passionate about our club and its future - we must maximise revenues from this area by making them an integral part of the club, by making them feel special for going that extra mile.

I believe that we have a core fan base of circa 1300 families who generate 2000 fans to most games and probably another 1500 fans who attend infrequently, providing gates we currently experience.(This has now dropped)
My strategy for our core fan base is as follows
We have what I see as a very under used facility in the main bar area at LSV - all parties should co-operate and share the benefits of increased foot flow and income in this area - a bar area many fans have never set foot in. This should become the 'Proud Leythers' meet up point before games on matchdays, it should be vibrant and family friendly and become a touch point for players/coaches/fans.

My suggestion is to offer our core fans the opportunity to join the 'Proud Leythers', the package includes a season ticket, access to this bar and its benefits pre and post game (subject to safety limits), quarterly forum's, a bespoke polo shirt containing the crest and the 'Proud Leyther' logo together with unique access to players and coaches eg spend gameday with Basil in the gantry, be involved with warm up, travel on the bus to away games etc (obviously only one fan at a time by a weekly draw).

What we now start to do is make these fans feel special, a true part of the club they love - giving them real value for their money, indeed often giving them potential access to things they would never normally get and it costs us nowt!!!
(excluding the polo which would cost less than a tenner, a good quality one at that but the perceived value at retail would be £30)

We must make access to this club affordable for most fans, this should not be an exclusive 'executive' club. We should sell this for £20 per month over 10 months, first payment October last July - issue season ticket/membership pass in January and then in July to catch anyone cancelling the DD. Add an under 16 for £6 per month - £16 for OAP's.

What we then start to achieve is enhanced brand loyalty and peer pressure to take up this affordable game day experience - tell me any sporting club encouraging its fans to become so close to their club?

I believe we should target 400 members to the scheme, currently 400 season tickets generate £44k, this would generate £80k with £4k costs and allow us to work with the bar franchise to negotiate prices to benefit our members and ultimately the club.

The next trench of revenue will come from general fans via season tickets, £110 was too cheap, £140 via seven payments of £20 or £130 if paid in full by Christmas is great value to get our team in SL - get rid of the credit card, go back to books and issue the second half book in June - we could still scan the book if need be. Create a family ticket menu - eg 1A + 1U11 child at £150 per annum, spread the cost in the same way as above, Family of 2A + up to 2 u11's at £260, 11-16 'teenager' ticket at £40, 16-18 concession at £70, OAP at £100. ( need 2013 prices for increased games but same concept)
Every U11 ticket holder gets invited to a free summer party with there parents, bbq, bouncy castles, dunk the player, skills games, have their photos taken, autographs, kids entertainer etc

What we must always remember is that we love this club and there are many more like us who will rally behind a vibrant and transparent cause. It is we who must make it happen, the rest will then follow.

Wigan Ath do different grades of games with a different pricing structure, I this this coulod be something we coulod look at maybe?

Not Starbug ,definitley Dick

Whereas you're more Dickh**d and no balls

You could have "touched down" on something there

Most football clubs do, but in my experience all that does is put people off paying for the higher priced games for what is in the same league, while devaluing the lower games.

I'd pay £20.00 to stand in the North Stand to watch us against Fax, Batley & Fev. I have missed a couple of the less competetive Sunday games this season, but would have been tempted to go to them if they were a tenner.

Thats what I mean't

ignore the numpties & keep up the good work Lynda & co

At Wigan you have to buy tickets for three of the 'lesser' games to enable you to get one for the likes of United & City.

That's a security issue rather than anything marketing related though.

Steve ignore this guy , for me he is down right touchy .