For Starbug attn, marketing is irrelevant if a sale isn't made, selling us what most clubs do badly

Not ' selling ' , you mean ' closing ' the deal, usually after you have shown them the samples of what they will get for their money, the ' marketing ' aspect is what gets you in contact initially

Not everyone. "No comment" is often the worst comment to make. A 'not bloody likely' would have been more appropriate of better still not commenting at all.

Well I am glad you posted that Reffy because no comment implies to me that there is something to the question. I could not agree with Demon as he knows I can't stand know alls.

Have to agree that "No Comment" has to be the only response from the players on this sort of thing, otherwise the 1st time a player actually says "No comment" instead of just "No" we all know there's definitely something actually going on. Besides, who actually thought that there was any chance Brierley was actually going to the constant disaster zone that is London Broncos?

Hi Steve, when the wife wants to go to the pictures its either because she has read a review (local press in lrlfc case) or a friend has told her how good it was. The kids rely more on social media
In my service business we do not advertise, we do not give 'free' samples and we rarely 'undercut' (or as I prefer 'devalue' the product), yet we have gone from making £5m to £15m profits in recent recession years in a shrinking market
When you devalue your product you will have a mountain to climb to get your rates back, that's not to say we shouldn't have a BIG sponsored event during the season but that 'free' or 'heavily discounted' are counter productive where we currently are
We have to create a product people want to buy into, and we need to communicate that positively via local/regional/national/social media, we need to work hard within our community to ensure their perception is positive and we fully understand that word of mouth will be why we achieve our immediate ambitions - and for that our fans will have a great role to play once they sample what is on display.
I know you and I agree that the club is the sum of its fans - fans are why sports clubs exist, we are custodians privileged to be able to do a little more than some, it is our duty to make the fans enjoyment of their experience as positive as possible, it breeds loyalty and a sense of being - watch out for some great news on this soon.

Neil , no mention of free or discounted product in my post , so again I'm baffled why it is brought up

However people dont go to watch a movie because of a review or recomendation, they get to see a free sample ( movie trailer ) either at a previous visit or on TV

Your business is logistics, it is not a luxury item, it sells on cost and service, but whoever uses it actually ' needs ' that product, be it yours or somebody else's

I look forward to seeing whats coming

For everybody that reads a review or asks a friend there are dozens ( especially younger people )who will decide after seeing the trailer, so who are you chasing? 50 something cynical company directors, or the other 99.99percent of the population, also bearing in mind if asking others opinions ,many in Leigh would get directed to the Dw or Halliwell Jones

People buy from your business from neccessity, nobody wakes up in the morning and out of the blue suddenly decides they want to send somebody a parcel

In my view, what we appear to have on the Centurions BOD, is a group of people who have enjoyed/are enjoying a degree of success in the commercial world. They appear to have decided to apply the business principles they employ in the big wide world, (in addition to putting in their hard-earned cash and considerable time) to running our rugby club. They appear to be following what has proved to them, to be a successful formula.

I hope they are proved right, but at the very least I feel they are deserving of the support and gratitude of those who want to see them succeed, in what seems, from a Leigh Centurions perspective, to be a novel way of running the club.

Personally, I don't believe I am influenced by advertising, or I would buy everything going! What I definitely do believe is that constant negativity to their approach, will NOT sell the product.

The last paragraph hits the nail on the head Alan, you suggest you arent influenced by advertising, Neil suggested the same earlier, I doubt accountants are, within Andy and Steve's businesses there isnt any need to entice the general public, Alan Platts company is a trade supplier, Trevor as far as I know hasnt been involved in ' point of sale ' , only Derek has experience of end user sales

To sell well it is best to understand your customers, to increase customers it is best to attempt to think like them ,not like yourself

Yet again it seems my contribution isnt wanted

Just a reminder folks not sticking up for anyone though but this is a fans forum and it's an unofficial one so everyone is entitled to an opinion , the world would be a dull place if we all had the same opinions.
Bear this in mind please
This forum recently is terrible, it's used to be enjoyable, can't wait for the season to start when we get to talk rugby.