FORUMS > Leigh Leopards > The club needs to sell |
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| What about people whos shifts means they cant get to all the games, a book of tickets they would buy instead of season ticket.
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| Its also your bring Bob tickets also, enpowers the fans to help the club get more through the turnstyles
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| Book of tickets yes. Use by multiPles on the same day no. I agree with 24.7. Giving stuff away isn't really going to attract more and. Pups be a costly mistake.
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| Look at things from this angle as an example.
The club needs to generate £750k in income to finance ambition ie beLEIGHve.
This will be obtained from £60k Lottery, £40k LISA, £80k sponsorships, £90k RFL, £40k grants, £40k Touchdown club, £40k boxes/meals leaving £360k from gate/ST receipts.
Reaching GF/NRC or good CC run is not guaranteed.
Good pre season friendlies are a great source of income if a deal is struck with SL clubs, ie Wire at home could put £50k into the coffers - objective 1 secure pre season friendlies, with a priority being Boxing day. Target £60k income.
We then need to understand our different trenches of fan. 1 - Mr Loyal, proud Leyther who bleeds cherry n white and will go that extra mile. 2 - Mr Frequent Fan, proud Leyther, often fell into category 1 but for various reasons is not quite as passionate now as he was. 3 - Mr Ocassional fan, picks his games, still classes himself as a Leyther sometimes dragged along with his mates. 4 - Mr Lapsed fan, disillusioned with Club/Game, cant see point anymore but always checks scores and asks how we played. 5 - Mr I will only go in SL fan, likes his RL but cant see point below SL. 6 - Mr Everyone is bent and on the take, one of lifes winkers, if he won a million on the lottery he would be pd off he didnt win £10m. 7 - Mr New fan, new to area, kids just started playing etc
Our objectives should be to make 1 so proud of the role he plays he is almost bursting, make then integral to the club by a fantastic matchday experience - this trenche will be your biggest marketing tool if we get it right. If we get this right many 2's will move to 1's, 3's to 2's, 4's to 3's.
5's and 6's need to be made to look and feel like prix as a result of the experiences and actions of 1-4's, you will get some 5's going to games but you should stop the 6's causing damage.
If you get the first bit right then you can look at the new fans, but this is a gamble with few short term rewards and hence must not take too much time.
We have the facilities and history to make our future vibrant, 2013 could be a great year.
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| Quote: Leigh24.7 "Yes I do get it, in fact I have had it all the time.
So, 500 fans take up your idea and buy 4 tickets for £55 = £27500
Now those 500 would have been going anyway which would have been 500 X £18 = £36000
Bingo !!!! we have just lost £8500 in 4 games -
So how much have we lost selling season tickets against £18 a game?
You have already stated on this thread that the current prices are too steep, and you've already stated that
more fans in the ground would generate money from other sources, raffles etc. So how are you going to attract
more people to attend at the current prices? So really your sums are just hypothetical figures.If prices are a flat rate of
£15 next season which have already been mentioned on this thread,then £55 for a book of 4 tickets is an attractive offer for those people who can't always get to a game.And that's not throwing money away.
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| Bradford used the cheap season ticket principle
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| I would support a book of tickets for the season at £150 for 13 tickets payable by 5 DD's at £20 with a £50 deposit
Season Ticket at £140 for 13 games, payable by £40 deposit and 5@ £20
Season Ticket + Replica Shirt at £170, payable by £50 deposit and 5@ £24
Really go for the Touchdown concept for fans £200 incl Season Ticket + Replica + Main Bar Membership (I still like 'Proud Leythers' Club) £50 deposit and 6@£25
Family section of West Stand £280 2A+2C under 12, £150 1A +1C
Under 16 £60 incl Replica, £20 deposit and 4@£10, or £40 without replica
Under 12 £20, £10 with Adult Ticket - incl of JC's membership
Concessions £10 matchday, £100 Season Ticket £40 deposit 4@£15, with Replica £130 £50 deposit 5@£16
Objectives - make it affordable, Get the shirt on display, increase the feel good/part of something mentality, make the matchday experience great value for families and passionate fans
Caveats - Replica should be a quality, cotton type shirt - I would also go retro.
The ST's should be books of tickets with the opposing team on them - I have seen 2011 cards used this year.
Gates should be marked Concession, Child and Adult with vigorous checks carried out before fans get to the turnstyle - concessions and Kids is abused.
No free tickets all season, publish it and stick to it. Publish offers in the ST booklets, suggest 3 per season for ST holders to 'sell' when the club advertise.
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| Quote: DemonUK "Bradford used the cheap season ticket principle
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Who mentioned cheap season tickets?
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| Season tickets, 5match books. Not much difference. I'll just buy a couple of 5 match books and save money. money lost to the club as i would have gone anyway. Unfortunately its not just the club that needs money to survive.
Plus we'll have to find more money next season ti follow our club. Looks like 3 trips to cumbria at least.
Bring back p&r then when the fans return to watch meaningful games we will know whether there is any life left in the town. Don't bring it back and the game will continue to contract. All this depends on how blind or not the RFL are.
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| Quote: DemonUK "Season tickets, 5match books. Not much difference. I'll just buy a couple of 5 match books and save money. money lost to the club as i would have gone anyway. Unfortunately its not just the club that needs money to survive.
Plus we'll have to find more money next season ti follow our club. Looks like 3 trips to cumbria at least.
Bring back p&r then when the fans return to watch meaningful games we will know whether there is any life left in the town. Don't bring it back and the game will continue to contract. All this depends on how blind or not the RFL are.'"
Why is it money lost to the club when season tickets are the norm. two 5 match books should not be equivalent to a season ticket, money wise. Not sure how many times i have to explain my theory of block bookings. My idea to suggest block booking of tickets is not a lost cause, and is something that's not been tried before. If it doesn't work then nothing is lost.And by the way there is life in the town because we saw that against Leeds.
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| I would normally pay full price if I didn't have a season ticket. But if there was a cheaper way next season, due to finances I would probably take it. Incidentally I know two people who have passes in who still pay for their tickets. There are no simple answers. The answers would get easier if there were more meaningful games. At the moment the majority of the meaningful games start in August, 6 months into the 7 month season. IMO the current incumbents of the club have done as much as they could up to now. The question is would a drop in ticket price of say 20% bring in 25% more fans (4-500 currently). If it works then great, however the best solution is out of our hands. Over to the fat controller
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| Quote: DemonUK "I would normally pay full price if I didn't have a season ticket. But if there was a cheaper way next season, due to finances I would probably take it. Incidentally I know two people who have passes in who still pay for their tickets. There are no simple answers. The answers would get easier if there were more meaningful games. At the moment the majority of the meaningful games start in August, 6 months into the 7 month season. IMO the current incumbents of the club have done as much as they could up to now. The question is would a drop in ticket price of say 20% bring in 25% more fans (4-500 currently). If it works then great, however the best solution is out of our hands. Over to the fat controller'"
You are right in saying that if there was meaningful games it would be easier no doubt.I think the club have done
magnificently to get were we are at the moment.There is a questionnaire on the leigh website and you can put your ideas on there. I have filled it in and my original post on here was just an idea imo to suggest block bookings.
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| I bought a season ticket this year under the misapprehension that all games were Sunday 3pm kick off.At least 3 games so far this year have clashed with alternative events. One being a golden anniversary do and one a family members 30th but hey at least the club pocketed the full season ticket amount. I'm still working on an excuse to be able to attend to the Friday night Halifax match.
If the club is going to offer a 6 match half price booklet next year, then based on this season I will snatch their hands off. The club will get half my season ticket money which is a shame.
But at least on the flip side I only pay for the games I can attend and I am no longer out of pocket
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| Quote: Harold Rigby Jnr "I bought a season ticket this year under the misapprehension that all games were Sunday 3pm kick off.At least 3 games so far this year have clashed with alternative events. One being a golden anniversary do and one a family members 30th but hey at least the club pocketed the full season ticket amount. I'm still working on an excuse to be able to attend to the Friday night Halifax match.
If the club is going to offer a 6 match half price booklet next year, then based on this season I will snatch their hands off. The club will get half my season ticket money which is a shame.
But at least on the flip side I only pay for the games I can attend and I am no longer out of pocket
Well that's great because there might be an awful lot of people in that position who don't usually buy a ST that might
buy a booklet of tickets and that can only be good for the club. I do sympathise with you regarding the club changing the games from sunday.
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| I did not suggest cheap tickets.
I suggested a match ticket book.
A full season ticket holder should get 10% discount
Then you have have a half season ticket at 5% discount for those who know theyll miss a few games due to work or holidays, but want to do their bit
Lastly a 5 match ticket book with a quid off, this to be used to give to lapsed fans, ie our fetch bob tickets.
Get the season tickets on sale as soon as this season is over, with a option to spread the cost over the time scale till new season .
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