FORUMS > Leigh Leopards > Why not re-brand back to "Leigh Rugby Football Club" |
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| The problem is not the brand itself
But the value of it
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| This comes up on a regular basis - re-re-re-branding is not going to change the fortunes of the club, and I seem to remember when it was muted - at board level - a couple of seasons back, the vast majority of punters said leave well alone, as most people are used to the moniker by now.
And does anyone else find it laughable that there are posters on here that support the motion to change the name, yet have the Centurions logo as their avatar???
I blame the education system!!
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| Quote: Lobbygobbler1 "I'm not a big fan of Leigh's "Centurions" moniker and badge. I think it sounds to gimmicky, and I'm not convinced it adds any value
Why doesn't the club just re-brand to our old "Leigh Rugby Football Club" (as used in the first ever programme at Hilton Park), which in my opinion is much more marketable to potential moneymen (inc those abroad) especially with Union becoming more cashed up. It sounds much more authentic and historical.'"
So your plan is to attract investors who are fooled into thinking Leigh is a Rugby Union club?
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| What will sky say on the matter? They have Super League and Rugby. The Super League plays what we know as Rugby League however there is very little mention of rugby, and Rugby plays what we know as Rugby Union constantly now refered to as the game of Rugby.
I think we should also push the wording ''Founder Members'', however some people only want to go back 15 years.
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| Quote: MrLobby "What will sky say on the matter? They have Super League and Rugby. The Super League plays what we know as Rugby League however there is very little mention of rugby, and Rugby plays what we know as Rugby Union constantly now refered to as the game of Rugby.
I think we should also push the wording ''Founder Members'', however some people only want to go back 15 years.'"
Can see where you're coming from and, if anything, should be further justification for the Centurions moniker - maybe a little more education on the subject, as you mention, with the name being used as a result of being Northern Union Founder Members.
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| Very few clubs tags have anything to do with their club or their history. We've been Centurions a long time now and I don't see anything wrong with it.
I do believe the club badge sucks big time, the old one was much better. I'd prefer us just to use the coat of arms and still use the Centurions tag, Wigan do that despite being Warriors.
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| Quote: Walt Mooney Fan Club "This comes up on a regular basis - re-re-re-branding is not going to change the fortunes of the club, and I seem to remember when it was muted - at board level - a couple of seasons back, the vast majority of punters said leave well alone, as most people are used to the moniker by now.
And does anyone else find it laughable that there are posters on here that support the motion to change the name, yet have the Centurions logo as their avatar???
I blame the education system!!
Are these the few hundred punters that voted and already go, or the many thousands more who don't?
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| Quote: Alex J "So your plan is to attract investors who are fooled into thinking Leigh is a Rugby Union club?'"
Quite possibly yes, why not? Leigh RFC est 1877(or is it 8?) is one of the oldest rugby clubs in the world, and we ought to take great pride in that fact and flaming well market it as such rather than some gobey nickname that any new club could use
Its all about utilising fully our heritage in the past and also towards long term positioning (in the unlikely event that the two rugby's ever come together)
By the way "Leigh Rugby Football Club" is not a new name. It was what we were known as for many many years since our founding
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| Quote: Alex J "So your plan is to attract investors who are fooled into thinking Leigh is a Rugby Union club?'"
If anyone is stupid enough to invest any money without doing the 'homework' well yes their money will do fine.
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| Quote: FredParky "If anyone is stupid enough to invest any money without doing the 'homework' well yes their money will do fine.'"
Perhaps some people want to acquire rugby clubs with bags of tradition and potential?
Plenty millionaires throwing money at football, with most I'll bet losing millions
A rugby club should be a much more cost effective investment, though albeit lower key
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| Quote: Lobbygobbler1 "Perhaps some people want to acquire rugby clubs with bags of tradition and potential?
Plenty millionaires throwing money at football, with most I'll bet losing millions
A rugby club should be a much more cost effective investment, though albeit lower key'"
tell that to the chairmen of warrington,huddersfield and quins.
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| Quote: Lobbygobbler1 "Perhaps some people want to acquire rugby clubs with bags of tradition and potential?
Plenty millionaires throwing money at football, with most I'll bet losing millions
A rugby club should be a much more cost effective investment, though albeit lower key'"
They could buy the whole sport with what they are paying out for one fusball club, now that would be a great tax deductible expense.
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| Quote: Lobbygobbler1 "Are these the few hundred punters that voted and already go, or the many thousands more who don't?'"
And you are honestly convinced that the name of the club is what is keeping 'the missing millions' from attending......and all those potential big money investors??
Tell you what - you find someone with several million to sink into the club, and he can call it whatever he wants!!!
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| Quote: Walt Mooney Fan Club ".
And does anyone else find it laughable that there are posters on here that support the motion to change the name, yet have the Centurions logo as their avatar???
I blame the education system!!
I'd have the Leigh badge as my avatar if we were called Leigh Bears again, doesn't mean I like the name or badge.
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| Quote: jonny the leyther "I'd have the Leigh badge as my avatar if we were called Leigh Bears again, doesn't mean I like the name or badge.'"
So, why not just have the town crest then?? Seems a bit stupid to have something you detest as your avatar!!
You might as well have a W*gan badge up there!!
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