A bit of a contradiction there.

I think that would be the classiest name and logo.

I have to admit I'm not a fan of the Centurions thing myself.

However haven't we got to be careful of how we change our name for 'commercial' considerations?? I.E if an organisation which was trading and known as 'xxxxxxx' entered administration/financial strife could it trade as the same 'xxxxxxx' name upon re-launch or would it have to re-brand itself??

who do you think would be happiest the RFL or the RFU

Rebranding is expensive and fraught with the risk of alienating some of your customers/ fans.
We may have an opinion of what *we* would want, but how do we know that is the brand image that will also result in more fans being attracted? To find out properly takes time and money.
At the end of all that, how many more fans would we expect to get? How do we know this before we spend the cash in the first place.
Is it the branding of Leigh Centurions that is the problem anyway? How do we know?
What other stuff should/ could I do instead?
I would say that Leigh Centurions is currently not well placed to try this "experiment" to the detriment of other club activities.

For these reasons I wouldn't recommend a rebranding exercisse, unless it forms part of a wholesale, well targeted change of the club throughout.

Yours, PL (Bath MBA 2010).

This club does not need rebranding. It needs a bit of tutty but not a new name.

The problem is not the brand itself

But the value of it

This comes up on a regular basis - re-re-re-branding is not going to change the fortunes of the club, and I seem to remember when it was muted - at board level - a couple of seasons back, the vast majority of punters said leave well alone, as most people are used to the moniker by now.

And does anyone else find it laughable that there are posters on here that support the motion to change the name, yet have the Centurions logo as their avatar???

I blame the education system!!

So your plan is to attract investors who are fooled into thinking Leigh is a Rugby Union club?

What will sky say on the matter? They have Super League and Rugby. The Super League plays what we know as Rugby League however there is very little mention of rugby, and Rugby plays what we know as Rugby Union constantly now refered to as the game of Rugby.
I think we should also push the wording ''Founder Members'', however some people only want to go back 15 years.

Can see where you're coming from and, if anything, should be further justification for the Centurions moniker - maybe a little more education on the subject, as you mention, with the name being used as a result of being Northern Union Founder Members.

Very few clubs tags have anything to do with their club or their history. We've been Centurions a long time now and I don't see anything wrong with it.

I do believe the club badge sucks big time, the old one was much better. I'd prefer us just to use the coat of arms and still use the Centurions tag, Wigan do that despite being Warriors.

Quite possibly yes, why not? Leigh RFC est 1877(or is it 8?) is one of the oldest rugby clubs in the world, and we ought to take great pride in that fact and flaming well market it as such rather than some gobey nickname that any new club could use

Its all about utilising fully our heritage in the past and also towards long term positioning (in the unlikely event that the two rugby's ever come together)

By the way "Leigh Rugby Football Club" is not a new name. It was what we were known as for many many years since our founding

If anyone is stupid enough to invest any money without doing the 'homework' well yes their money will do fine.