FORUMS > Leigh Leopards > The club needs to sell |
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| 2013 sales strategy - what would you do and why? (seems to be sod all else to talk about)
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| Well if you mean the price of admission and season tickets that will depend on the club's financial situation.
They budgeted for 1800 crowds which sadly we have not achieved but I don't think folk paying £18 on a match day to sit in the West Stand attracts walk up support so I would scrap the early bird offer and make it £16 and £14.
At York on Sunday concessions cost a tenner. I have said before concession prices are too low at Leigh and given the length of time us older supporters have been watching the club I don't think an increase there would reduce our attendances.
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| Given that folk go in the North or West by habit rather than price I would make it £15 everywhere and £10 concessions, if you want to reserve a seat then you pay £17 or £12.
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| I was hoping for some 'sales strategies' to increase numbers and income, not simply pricing.
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| Quote: reffy "Given that folk go in the North or West by habit rather than price I would make it £15 everywhere and £10 concessions, if you want to reserve a seat then you pay £17 or £12.'"
Spot on Not sure how you can pre book in the north stand though.
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51698_1316813159.jpg Careful you don't spend too long down there, you'll end up talking funny, eating straw, drinking cider and marrying family members. "jonny the leyther 2011"
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| How about a 5 year season ticket that you still pay per season but each year you remain a season ticket holder you get a discount?
My football team does a tenner for an adult and a quid a kid at the start and end of the season to draw people in at the beginning and make them want to come back the season after..?
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Over 50 years of pain,pleasure,frustration,joy,heartache and ecstasy that supporting Leigh has given me but I would not swop it.: |
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| I would first scope the current supporters who attend the games and look at the demographics,no plan can suceed until you know where you are at present.As I see it Leighs big problem is it has an ageing support base with little evidence of young people coming in.This is the problem today in many traditional activities,why do you think most Working men clubs be it Labour,Consevartive or even Catholic are closing,no new blood.An older support base means a high level of concessions,I bet Leighs is a particularly high %,I know kids pay less but that is an investment in the future.
No matter what we do unless we get the mix of supportrs differant to what it is currently we are on a very sticky wicket. No promotion and I think SL games in general being boring a lot of the time does not help as less and less conversations within the town centre on rugby.That is a very important question to ask,is their still a desire for RL in Leigh,I think their is but nowhere near the level it used to be and we have to accept this and maximise our opportunities within the fanbase that still cares and wants a Leigh team back where it belongs.
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| Quote: maurice "2013 sales strategy - what would you do and why? (seems to be sod all else to talk about)'"
MO i would make you Chairman , CEO of the club ,Club Coach , Team Bus driver , Parky Pig , Timekeeper , and half time draw ticketseller , im sure doing this would raise Club Funds . .
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| Charlie I could only work under you .......
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| Quote: maurice "Charlie I could only work under you .......'"
Charlie could be Evil Overlord of the Universe. Would that work for you?
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| I have put in my questionnaire that the club needs to do a massive open day inviting every school club and houshold in the Leigh area. There is propbably 95% of the population never set a foot anywhere near the LSV. Have a tour of the ground. Have recordings of match days blasting out of the speakers to show people what the atmosphere could be like. Have all the schools provide a 7 a side team for boys a girls rugby and a it's a knockout team. Have it over a couple of days like a festival. Stalls, funfair. food. To finish it off have a firework display at the end. It would cost but any PR costs. The club needs to really get into the community now more than ever. Show the people of this area that the club would love for them to be there.
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42169_1366443727.jpg Chorlton RL wrote- "Jonny, for me you hold the mantle of most sensible poster on the VT"
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Yed wrote: "He's like a Kevin Penny on steroids except he's good too"
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"What? What have I said now?" - Starbug 2013
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| Family Ticket for £30 for a family of 4.
Regular Game Day (TV obviously can change this) Everyone in the town used to know if they were at a loose end Leigh played at 3pm on a Sunday, now even the hardcore fans don't know when we're playing.
Kids U16 £1. Invest in the future, the teenagers will spen in the ground too.
I know we couldn't do this this year, but hammer the advertisements on Season Ticket, Touchdown Club and Replica sales pre season, and more specifically in early December. Me and my brothers all used to get a Leigh shirt on Xmas day, so much so that you can tell in old photos the year by the Leigh tops.
Warm up game, be it East, Miners or any other game in any age group, just get a game on so the fans have something to entertain them before the game, and also you are adding between 100-200 people to every gate with players, family, freinds etc. All spending.
HT entertainment, local dance troops, bands, singers, anything. Any up and coming talent should be backed by the club and one day maybe we get some reward back.
Replica discounts, if you're wearing a home shirt (for the 2013 season) to the game you get a £1 discount on entry.
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| It is quite obvious that the users of this forum pay the current rates to watch Leigh and are happy to do so. Would a neutral supporter of rugby league pay £18 when they can watch SL for one pound more? a no brainer.
When Leigh moved up to SL the gate price went up, newer reduced on relegation and still priced as SL.
At Kirkhall Lane the terraces and stands around the ground were well occupied, the new stadium appears sterile, lack of numbers and closed stands.
Part of the SL franchise was an average home crowd size of 2500. If ticket prices were reduced to £10 for the rest of the season would the crowds increase, the only way to find out is try it.
How many more stewards would be required to open the full stadium and why would LSV want more off the club to open the whole ground.
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| Quote: jonny the leyther "Family Ticket for £30 for a family of 4.
Regular Game Day (TV obviously can change this) Everyone in the town used to know if they were at a loose end Leigh played at 3pm on a Sunday, now even the hardcore fans don't know when we're playing.
Kids U16 £1. Invest in the future, the teenagers will spen in the ground too.
I know we couldn't do this this year, but hammer the advertisements on Season Ticket, Touchdown Club and Replica sales pre season, and more specifically in early December. Me and my brothers all used to get a Leigh shirt on Xmas day, so much so that you can tell in old photos the year by the Leigh tops.
Warm up game, be it East, Miners or any other game in any age group, just get a game on so the fans have something to entertain them before the game, and also you are adding between 100-200 people to every gate with players, family, freinds etc. All spending.
HT entertainment, local dance troops, bands, singers, anything. Any up and coming talent should be backed by the club and one day maybe we get some reward back.
Replica discounts, if you're wearing a home shirt (for the 2013 season) to the game you get a £1 discount on entry.'"
The only problem is that to watch your child at amateur level is free, to watch NCL rugby cost £2.50. if parents want to watch their kids play at LSV in a curtain raiser or half time game then leave the ground they still have to pay £16 for the pleasure.
How would the discount on entry work when no money is taken on the gate?
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42169_1366443727.jpg Chorlton RL wrote- "Jonny, for me you hold the mantle of most sensible poster on the VT"
...............................................................................................................................................
Yed wrote: "He's like a Kevin Penny on steroids except he's good too"
...............................................................................................................................................
"What? What have I said now?" - Starbug 2013
...............................................................................................................................................:d7dc4b20b2c2dd7b76ac6eac29d5604e_42169.jpg |
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| The club could easily tell whichever teams that are playing to meet at reception and have a checklist of names of parents to let them in, at that time there wouldn't be any normal spectators around trying to fiddle the system.
You still have to buy a ticket, at the ticket office. Easy.
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