Cheers Matt - enjoy Tenerife!!

I believe someone said,that you would have to give up your allocated seats. Then seated elsewhere together.

How does it work at every stadium with allocated seating? I would imagine chaos will be king and nobody has thought this through eg ''Hi Mr Ticket office'', says bloke at front of queue 10 mins before ko, ''I have seats W100/102 and my mates are with me today and we want to sit together, can you show me what seats are available whilst we select the ones we want'' of course once he departs seats W100/102 become available for the next customer who has spent 5 minutes waiting as kick off is delayed as a result.
We dont need reserved seating for general admission, the perk of the ST is that you can select and resrve where you want to watch the game from, the rest are fair game.

Think it's still going to be unreserved seats for match day tickets but you won't be able to buy an unreserved seat season ticket.

If the seats at the side of you aren't available then you can move your season tickets for that particular game so that you have all of your tickets seated together, and then return to your season ticket seats the following game, you just need to mention it when buying the extra tickets.

It will be reserved seating for all tickets, both season tickets and match tickets. This was done as an experiment for the Super 8's and worked successfully so will be continued for next season. Reserved seating also gives an extra 100+ seats to sell in the West Stand (North) section which had been selling out most weeks during the regular season when it was unreserved (10% of seats have to remain unsold when it's unreserved as per Green Guide regulations).

Fair do's with the reasoning behind it, can see it putting people off tbh. I ended up in west stand south a couple of time last season due to the sell out at the north end - can't say it fussed me tbh.
Out of interest, is the DW allocated seating ?