Quote: Starbug "You can give out all the free kids tickets you want, tge parents will NOT then pay money to bring their kids, end of argument
The community dept are just another way of communication, maybe somebody should ask them what they need to get people into the stadium?
No disrespect, but I probably know more about conservatory roofs than you, you no doubt know more about logistics than me, and I have no doubt that the community trust staff know more about building interest in a club with kids than either of us
Normal marketing doesnt always work in sport, it needs a totally different approach, it is a special kind of brand loyalty'"
No disrespect but getting people to buy into sports entertainment will not be achieved by a community department in schools dishing free tickets out to kids who if they even take them out of their bags at home have parents who are not motivated to buy into the offer.
We need a clear vision of where we want to be and how we intend to get there. This needs to be ambitious and ignite the interest of the dormant fanbase, to motivate them to become part of the vision.
Once we have a clear and communicated vision (mission statement) we embark on getting buy in via the low hanging fruit initially, graduating through different trenches until we create such a wave that people are asking to come onboard, or peer pressure drives the snowball.
At present we play in a league that goes nowhere and we have communicated no ambition to change that. If there is any marketeer able to have a significant impact on gates operating within those confines then that person is a genius.
Look at Fev this year, they have made a statement of intent regarding their SL ambitions, they have sold this to their fan base and achieved 'record' season ticket take up and a fantastic gate v ourselves for a Thurs night tv game in a small ex pit village.
We stand still and die or we throw the dart and enjoy the ride.
That's that sorted 
