It is awesome, however completely irrelevant in the context of this thread.

You and others within LISA do a great job, however you need to see the bigger picture in this instance as the marketing within the club is becoming somewhere between farcical and non-existent - basic fact, we need 1800 to break even.

The marketing/sales has always been somewhere between farcical and non existent for many years. Having no sense of direction is where it starts (clear mission statement) and this doesn't help our ill thought out scatter gun approach to sales.

Kid for a quid this friday is a start

So how do we sell it with only a few days to ko and most folk get the rags on a Friday if at all?

Telling doesn't work, selling does.

We need to have this offer on Good Friday and sell it NOW !!

So how would you do it Maurice?

the community dept through the all the schools simples

I would make the call that we are looking to attract tomorrows fans by subsidising admission cost today - I would confirm the policy will run for all League home games this season and formulate a strategy to sell it.
My strategy off the cuff would be to SELL parent/child (Primary School age) tickets at £15 North or West stands up to 1 day before kick off, the child and adult ticket to be stamped to show the offer and entry via nominated turnstyles - at which point I would be SELLING junior centurions membership benefits and giving the kids try cards etc Parky would be at these gates from 30 mins before ko.
When purchasing the tickets I would obtain data for future use - a reward being that they will receive exclusive offers via email.
I would target all under 11 teams in all sports across Leyth Bent n Bongs - I would pay that club a 10% commision on all sales they make (more thought needed here of course) - these are kids interested in sports whose parents get off their ar$es and take them - many are women and it is this area I would particularly focus our efforts.
Above is the bones, the flesh needs putting on. Hope that helps - how would you do it?

get the community into all the schools and junior clubs like east miners golbourne atherton dragon s even the rugby union club with details of the offers get their email addresses for future reference email all offers out to all these groups on a weekly basis

Iv'e no idea maurice thats why i was asking,though what you've wrote above sounds very good

We've had 'community' for years and they cannot sell it. They turn up and give freebies out to kids at school and we wonder why it fails, the only ones who go, go anyway.

Repeat 10 times SELL not TELL............ this is not a quick fix, it needs consistency and continuity.

This is were you are wrong they do the hard work and then the club havent backed them up in the past with the ticket offers. Arthur didn't beleive in giving tickets away for one.