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FORUMS > Leigh Leopards > 2012 Shirt Main Sponsor Missed Opportunity!!!! |
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| Perhaps I have not communicated this too well.
I have dealt with Tesco over many years if you can agree the right criteria they will commit, clue in how to get what you want is on the back of a store underperforming, (think about that one) the community and what it means to Tesco.
I was in Welwyn Garden City last week, Tesco head office with two of their senior directors. Both were surprised that Leigh Centurions had not approached them given their new store and the financial position of the club. Yes they knew about the local approach but as they said you won’t get much locally it needs to be done through head office.
One of the main men at Tesco is a big rugby league fan why do you think Wigan Warriors got £3.5m from them!
I am not criticising anyone, just trying to give somebody a big hint/tip. If it wasn’t for a conflict of business interest I would do it myself.
Oh well one can only try and hope somebody gives it a go.
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| Pedantic mode on: Tesco H/O is based in Cheshunt, not Welyn Garden City. Pedantic mode off.
To have Tesco as main club sponsor would undeniably be of great benefit to the club, not least in assisting to bring in other high profile partnership deals.
However I doubt the directors would of been hopeful of securing a £25k+ main shirt sponsorship by dealing soley with the community team at the Leigh store.
Perhaps a request was made/re-directed centrally through the correct channels and subsequently turned down ? We do not know.
Let's be honest, Tesco will be first on the list of most sports clubs (at all levels of sport) along with various charities nationally seeking sponsorship. They will receive numerous such requests annually. They can not support each one everytime but that's not to say we do not try again in the future.
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| We play in a stadium without a naming sponsor - maybe if the club can help broker a deal with Tesco we can get a large discount on our match day costs.
Got to be worth looking in to.
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| Whist not knocking the poster a couple of key points
1) Wigan got 3.5m for the release of central park under a long contract
2) There is no way executive directors of Tesco have the time to deal with random calls from sporting organisations for sponsorship. They would never do their job!
Scope for a better agreement with Tesco is there but it's not as simple as picking up the phone with a plan and asking for a director.
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| Ok last time I post on this.
Yes I know Tesco has a head office in Chestnut Hertfordshire been there many times. However, if you want something the M.A.N (Money, Authority and Need) resides in Welwyn garden City.
Wigan received £3.5m in direct sponsorship money additional undisclosed monies were paid for the lease on Central Park and the purchase of the land, how and where do you think monies came from to help Whelan build the DW Stadium?
On point 2 I totally agree and like others have said Tesco must get hundreds of calls each day for sponsorship from all sorts of organisations not just sporting ones.
Difference for Leigh Centurions unlike many other organisations Tesco have a multi million pound stake in this town that can’t fail. Have you been in Tesco Leigh recently? Last time I went in there was more staff than customers, unlike their nice friends at Asda which was as busy as usual and soon to be joined with more competition from some more nice friends Morrisons.
How long do you think that will go on? Not long Tesco are ruthless on underperforming stores as all market leaders are. All of a sudden the community commitment is high on the Tesco agenda along with marketing and promotion. Let me think who can help them with that?
Hey I am sure one or two Tesco directors will want to talk about an underperforming investment, lack of market presence more competition. Tell me what else do directors talk about? Ah yes a plan to put the business right. Remember I said we need a plan.
You know what they might even still say no, probably will but we will adapt the plan until the man from Del Monte says yes! How do you think other clubs and organisations do it?
This is an opportunity is all I am saying, for personal and business reasons as much as I would love too I can’t take this on at the moment.
I am only too well aware of how much the club needs to attract and generate new revenues streams quickly. Let’s not be fooled or get carried away with recent announcements new and existing players along with fixed overheads have to be paid for and without new ideas and revenue the club won’t survive. Already this year the club is using a large percentage of its 2012 revenue from the RFL to pay for some of the 2011 season a financial hole that needs to be filled otherwise this time next year who knows where the club might be.
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| I do hope 'bo48' will be passing on details of the specific director at Tesco HO who might be interested (the RL fan) - that way the club can target 'the MAN who can', rather than being passed from pillar to post by the Tesco commercial 'machine'.
[iEvery Little Helps![/i
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