FORUMS > Warrington Wolves > Marketing and business ideas ? |
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| Quote: RL Lover "Could it not possibly alienate the regular fans who have paid good money to watch the same stuff?'"
It would only be 3 games per year and if the regular fans care about the club they would want what was best i.e, advertising (Public), advertising (word of mouth), money being spent of food and drink, programme sales.
Also i think that if you work out how much it is on the door to a price of a season ticket, i think it works out that the Season ticket holder get's 3 games for free, although im not sure.
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| As far as I know, a certain number of free tickets ARE still given out.
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| I'm pretty sure they don't give away as many tickets as they used to.
I've always thought the club seem very reluctant to spend money marketing even before the recession, advertisements around the town are non existant, even the sign as you go into tesco sometimes advertises the game that has already happened.
I think they should be looking to have more packages available than just a season ticket, for example a half season ticket or just a plain old package that gets you 3 games plus added benefits such as your 10%. That way get more people on the database, increase value of e-zine advertisements etc.
Also why oh why do they have a Murrayfield advertisement on the front page when we have a game this weekend, which a lot of people could be interested in due to Friday's win.
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41312.jpg "she wore, she wore, she wore a yellow gibbon"
"she wore a yellow gibbon in the merry month of may"
"and when i asked her why she wore a gibbon"
"she said it's for the wire and it's gonna climb a tree!"
INARDIS FIDELIS
"If Noble is there next year I will not be renewing my season tickets mine and two grandchildren the future Wigan Suporters.
How low can we get".............wigan fans ...ancient and loyal:41312.jpg |
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| Quote: RL Lover "Personally I would like to see ex crowd favourites paraded during half time.
Only legends though such as;
Jonathon Davies
Dessie Drummond
Les Boyd
Kevin Ellis
etc etc etc
I remember a couple of years back they did it with Boyd and it made my day. Its better than those rubbish dancers.'"
that was the day my son Boyd got to meet his namesake!
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41312.jpg "she wore, she wore, she wore a yellow gibbon"
"she wore a yellow gibbon in the merry month of may"
"and when i asked her why she wore a gibbon"
"she said it's for the wire and it's gonna climb a tree!"
INARDIS FIDELIS
"If Noble is there next year I will not be renewing my season tickets mine and two grandchildren the future Wigan Suporters.
How low can we get".............wigan fans ...ancient and loyal:41312.jpg |
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| sponsor the wolves at chester zoo!
but insist they wear wire shirts on match days
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| We could use the pull of our sponsors to get people in.
Kent county cricket have a tree on the pitch a cantebury to add character to the ground. We could put a wind turbine in one corner
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| A few Ideas. Here goes.
Warrington Wolves in conjunction with Warrington Borough Council to commission a mural to get rid of the hideous Pink Eye. This would depict (cue other fans suggesting Kerry Katona, George Sampson) famous landmarks / characters, industries from Warrington’s history. So I would imagine the golden gates would be on there, something to do with CS Lewis, Maybe the ship canal / swing bridges, Brian Bevan, Mike Gregory, maybe workers pulling wire you know the sort of thing. If memory serves there is something similar on the side of an old mill / warehouse near old Trafford. This would be a constant reminder of our towns heritage and of Warrington’s Rugby League club. If the club were serious about this they could invest in an electronic billboard on top giving details of the next game and ticket details etc. I know these would not be cheap but it is a busy stretch of road and would attract the attention of not far off a quarter of the towns population at least once a week.
I know the club has invested heavily in attracting school children over the last 10 years or so in the hope that the kids will become supporters and nag their parents to take them. One area that I feel they have not tapped into is the working adult population in Warrington. If you look at the businesses parks around the town it is unbelievable the number of people that are employed here in places like Gemini, Birchwood, Lingley Mere, Winwick quay, Woolston etc. You only have to walk around Birchwood shopping centre on a weekday lunchtime to see how many people work in these areas.
Has anybody been in a council run leisure centre recently and if you have is there anything to suggest that this town has a professional sport being played here? There are a lot of people who have relocated to warrington and a lot of these people hardly know anything about the town or the Wire.
I am not saying the club has done a bad job in marketing but they need some fresh ideas. Its a while since I was in Central station but I drive past it every morning and see a hundred or so commuters stood waiting for a train looking at an advert for Pepsi or some other global brand that is in their head anyway. How much to stick a Warrington Wolves poster in one of those cabinets? I suppose it is the advertising agency that would coin it in though.
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10347_1278884845.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_10347.jpg |
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| I was thinking about this, not sure how realistic these ideas are, but they came into my head.
1. Some sort of 'half season' Wolfpack ticket. Make it like £10-20 for Under 11's or whatever. I know it's only £20, but then you'd hope that you'd increase income by the amount of adults that would need to get a ticket to take their kid now he had a ticket & wanted to go, two more folk in the stadium, eating & drinking etc etc. They might like it, get a full one next year.
2. Not sure what to call this, say, Wolfie week. I know my young 'un, his affiliation to the club is through Wolfie, not what goes on the pitch, so if it was I dunno, buy a mini Wolfie, at say £6 and with that, you show it at the tunstyle or whatever and you get in free. You could promote it as a sort of 'Get your own little Wolfie, then come & meet the real one', get him to stay behind afterwards, shake kids hands, pictures and all that stuff. Parents might take kids to the shop to get the wolfie, when without a shadow of a doubt, they'll mither for something else.
I have to be honest, I thought of these whilst the wife was talking earlier, and they have got me a mini bollocking as I was then asked "What did I just say?", I took a stab at Home & Away, it was wrong, so these may well be ill thought out suggestions, but suggestions none the less.
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44480_1390845286.jpg It's been fun.:d7dc4b20b2c2dd7b76ac6eac29d5604e_44480.jpg |
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| Quote: JWP "I was thinking about this, not sure how realistic these ideas are, but they came into my head.
1. Some sort of 'half season' Wolfpack ticket. Make it like £10-20 for Under 11's or whatever. I know it's only £20, but then you'd hope that you'd increase income by the amount of adults that would need to get a ticket to take their kid now he had a ticket & wanted to go, two more folk in the stadium, eating & drinking etc etc. They might like it, get a full one next year.
2. Not sure what to call this, say, Wolfie week. I know my young 'un, his affiliation to the club is through Wolfie, not what goes on the pitch, so if it was I dunno, buy a mini Wolfie, at say £6 and with that, you show it at the tunstyle or whatever and you get in free. You could promote it as a sort of 'Get your own little Wolfie, then come & meet the real one', get him to stay behind afterwards, shake kids hands, pictures and all that stuff. Parents might take kids to the shop to get the wolfie, when without a shadow of a doubt, they'll mither for something else.
I have to be honest, I thought of these whilst the wife was talking earlier, and they have got me a mini bollocking as I was then asked "What did I just say?", I took a stab at Home & Away, it was wrong, so these may well be ill thought out suggestions, but suggestions none the less.'"
you could even get wolfie around the local primary schools. the nippers would love that.
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4339.jpg The original Rugbychick. Accept no imitations
[b:3sfim16x][color=blue:3sfim16x]Find me on Twitter: @Rugbychick83[/color:3sfim16x][/b:3sfim16x]
Bethany's Journey with Kabuki Syndrome: [url:3sfim16x]http://cathfozbethany.blogspot.com[/url:3sfim16x]
[quote="DannyRic":3sfim16x]Possibly one of the worst CCFs in history in the making, Hudds to win by 40[/quote:3sfim16x]
[color=blue:3sfim16x][b:3sfim16x][u:3sfim16x]WARRINGTON WOLVES[/u:3sfim16x]
LEAGUE LEADERS 2011
CHALLENGE CUP CHAMPIONS 2009, 2010 & 2012[/b:3sfim16x][/color:3sfim16x]:4339.jpg |
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| Quote: highwire "Has anybody been in a council run leisure centre recently and if you have is there anything to suggest that this town has a professional sport being played here?'"
I go to Fordton Leisure every thursday for mum and baby swimming and there isn't anything Warrington Wolves related, much less RL in general.
Quote: highwire "2. Not sure what to call this, say, Wolfie week. I know my young 'un, his affiliation to the club is through Wolfie, not what goes on the pitch, so if it was I dunno, buy a mini Wolfie, at say £6 and with that, you show it at the tunstyle or whatever and you get in free. You could promote it as a sort of 'Get your own little Wolfie, then come & meet the real one', get him to stay behind afterwards, shake kids hands, pictures and all that stuff. Parents might take kids to the shop to get the wolfie, when without a shadow of a doubt, they'll mither for something else.'"
That's a really good idea. What's to stop those children who got a Wolfie the previous time getting in free this time. Would you only do it once a season and therefore it'd only be the Wolfie in the most recent kit?
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44480_1390845286.jpg It's been fun.:d7dc4b20b2c2dd7b76ac6eac29d5604e_44480.jpg |
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| What about a sevens tournament with all the amateur clubs of Warrington and surrounding areas.
Every week we could have 4 teams compete in a pool. 3 matches before a game, winner of match 1 play winner of match 2, that in itself must be worth 300 fans a game.
each week With the tournament final near the end of the season.
All run by the club and amateur clubs involved.
Hardly any spending by the Wire and a community project.
Warrington Sevens Tournament. U16s
Plus scouting opportunities too
It would be good for the young lads to play in front of a crowd
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| I think the Wolfie idea would be better if it was a free plush toy of Wolfie with a season pass. Might work out better logistically/financially but if it was a low price, people may buy (like cereal) the pass just to get the toy, but as they have the pass they think 'well we might as well use it' and that would get other people (parents, uncles) in with them.
Then again, i suppose the mini wolfies would be more for the under 5's who...well at what age do they start paying?
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| Quote: highwire "something to do with CS Lewis, '"
??
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7749_1266928910.jpg Now The Wire.
[quote="Rogues Gallery":xjc47q2r]Wire - the enigma. They could finish top or eighth, who knows.[/quote:xjc47q2r]:d7dc4b20b2c2dd7b76ac6eac29d5604e_7749.jpg |
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| Quote: The All New Chester Wire "??'"
Lewis Carroll?
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| Oh my god. When I was typing that I thought should I google to check ( I woould never choose literature as my chosen specialised subject, for that matter I dont think I have one) Stupid and lazy. Apologies.
Could have been worse, I couldnt remember the name of that canal, For a minute we could have had scenes depicting the Suez canal
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